Search optimization with AI improves product exposure... GS Retail shares empirical results

GS Retail [007070] announced on the 11th that it is pursuing AI innovation by working with startups to apply technology to expand product exposure in the AI ​​search environment.

The day before, GS Retail held the 4th performance sharing session of its open innovation program 'Future Retail' at GS Tower in Gangnam-gu, Seoul and announced the results of business verification carried out with five AI startups.

One of the major achievements is GS Shop's AI search optimization project, in which GS Shop collaborated with the startup 'Search OSI' to demonstrate technology to expand product exposure in the AI ​​search environment.

Information on approximately 100,000 products was optimized for the generative AI search environment, and 2,000 pieces of content containing product characteristics and information were produced and published.

As a result, it was confirmed that product search exposure increased by 3.8 times and 3.9 times in the first and second experiments, respectively.

GS25 also collaborated with startup 'MayI' to build an AI-based customer behavior analysis system in four fresh-enhanced stores. It is a technology that analyzes customer behavior data such as the number of visitors and the time spent at the store.

Lee Seong-hwa, head of GS Retail's new growth division, said, "We will continue to utilize the excellent technologies of startups to improve customer experience and strengthen field-centered AX that leads to practical business results."