Far Eastern Department Store’s anniversary celebration ignited the autumn and winter shopping wave. Taiwan’s exclusive new counters attract young customers. Use the app to increase spending and buy iPhone folding machines.
Quick Look
- Far Eastern Department Store's 2026 anniversary celebrations, with the theme of "Fashion Evolution.
- Play with New Styles", will be held in all branches across Taiwan, offering a variety of free gifts such as cosmetics, pajamas, department store apparel, and major appliances.
- It has also cooperated with the top ten banks to launch credit card installment rewards, introduced new cabinets such as 51Percent and KARL LAGERFELD, and launched lucky draws such as iPhone Duo folding mobile phones and DJI OSMO POCKET 4.
AI-generated summary
Why It Matters
Far Eastern Department Store is a well-known department store in Taiwan. It holds anniversary events every year to attract consumers. This year's theme is "Fashion Evolution. Play with New Styles", aiming to encourage personal expression and diverse styles.
The 2026 Far Eastern Department Store Anniversary Celebration is grandly launched, with new cabinets, trendy products, and super discounts, and Far Eastern Department Store across Taiwan has launched the annual shopping event.
Far Eastern Department Store's 2026 anniversary celebration is grandly launched. This time, with the theme of "Fashion Evolution, Playing with New Styles", it accurately captures the autumn and winter trends. It has shifted from the previous minimalist and low-key style to encourage individuals to show their unique personality, rich colors and mix and match ideas. Far Eastern Department Store hopes that consumers can comprehensively upgrade whether it is daily wear, home life, or beauty care and high-tech products, and discover their own fashion genes through the annual shopping event.
Double discount on pajamas inside cosmetics, credit card rewards, smart spending
In order to be considerate of female consumers, Far Eastern Department Store has launched a double discount at the cosmetics and pajamas counters. A single purchase of 2,000 yuan will give you 200 yuan, and a single purchase of 10,000 yuan will give you an additional 200 yuan. For department store clothing, a cumulative purchase of 5,000 yuan or more will be given. 500 yuan for free, and an additional 600 yuan for purchases of 50,000 yuan or more; as for designated major appliances that are popular among consumers, 1,000 yuan will be given for a single purchase of 10,000 yuan or more, and health care equipment will also receive a 500 yuan reward for a single purchase of 5,000 yuan or more. For high-end consumption, Yuanbai Xinyi A13 and Banqiao Dayuanbaijin will launch a 1,000 yuan rebate for international boutique purchases of 10,000 yuan or more from today (15th) to October 26th, providing a more affordable shopping option.
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Banqiao Grand Prix: OMEGA Speedmaster series 38mm watch (new product launched), recommended price 354,000 yuan.
Yuanbai Xinyi A13: ST DUPONT 85th anniversary L2 lighter, recommended price 77,000 yuan.
Credit card top-up rewards are also full of sincerity. Far Eastern Department Store has cooperated with 10 major banks. For single purchases of 6,000 yuan or more, you will receive 200 yuan in 6 installments. For purchases of 10,000 yuan or more, you will receive 400 yuan in 6 installments. At 10 designated banks, digital 3C includes Apple counters. For single transactions of 10,000 yuan or more, you will receive 500 yuan in 6 installments to meet the consumer needs of annual replacements and technological life upgrades. HAPPY GO members also enjoy the "Money-to-Money" bonus reward, deducting 200 points can be exchanged for a 100 yuan bonus coupon, deducting 500 points can be exchanged for a 250 yuan bonus coupon, and so on.
Far Eastern Department Store, Hsinchu: OSIM AI 5-sense wellness chair, recommended price is 328,800 yuan, special price is 248,800 yuan, Hsinchu Far Eastern Department Store has an exclusive extra 5,000 yuan coupon.
Introducing a number of new cabinets to attract customers and increasing sales of hot-selling home appliances exclusively
In view of the strong demand for 3C technology among young people, from now until December 13, anyone who uses the Yuanbai App to make a single purchase of 2,000 yuan in the home appliances department will receive a lottery ticket and have the opportunity to take home an iPhone Duo folding phone or a DJI OSMO POCKET 4 set. To welcome the wave of home handovers at the end of the year, the household department has even offered exclusive gifts for customers who purchase more than 6,000 yuan in total. You can exchange for a DIY mushroom space bag if you spend a total of 6,000 yuan, and you can get Italian MANTOVA olive oil for free if you spend 12,000 yuan or more. The whole museum will enjoy limited rewards again. Starting from the Thursday of the second week of the anniversary celebration, a single purchase of 2,000 yuan can be redeemed for a hand-operated gradient cup. Starting from the third Thursday of the anniversary celebration, an automatic folding umbrella will be given as a gift.
Banqiao Dayuanbai: Michael Kors BRYANT olive green shoulder bag, recommended price 14,300 yuan.
Yuanbai Xinyi A13: Chloé Marcie Foulard medium black sheepskin saddle bag, price negotiable in store.
Each store also has exclusive highlights. Far One Hundred Xinyi A13 has introduced a number of new cabinets, including Korean fashion brands 51Percent, Chu Yi Shi Wu and legendary French designer brand KARL LAGERFELD, continuing to attract young customers. Far Eastern 100% off in Banqiao is welcoming a new Michael Kors store. The cosmetics section has added 1,200 sets of special offers, bringing the total to more than 50,000 sets. It provides discounts starting at 30% off and a plan to buy genuine products and get genuine products. Cosmodrome Hsinchu has prepared 40,000 sets of cosmetics specials, with 50% off on star products, and launched a lottery. From now until November 15, if you spend 10,000 yuan in a single transaction at designated counters using the app, you will have a chance to win a FUJI massage chair and HOLO+FACE family photo worth 128,000 yuan. Hot-selling home appliances will also launch exclusive discounts, and popular items such as coffee machines, dishwashers, massage chairs, etc. will enjoy discounts of more than 1,000 yuan.
Hsinchu Grand Park: SKII youth essence popular group, purchase 30ml of youth essence and get 30ml of youth lotion and 30ml of radiant lotion for free, priced at NT$6,263, special price of NT$4,140.
Yuanbai Xinyi A13: acredo Morning Glow Jewelry, A13 limited edition, recommended price starts from 102,000 yuan for customization.
In this annual shopping feast that sweeps across Taiwan, Far Eastern Department Store in Taichung is the first to sound the war drum, and then all branches will continue to join this event. From today to November 1, Far Eastern Department Store Xinyi A13, Far Eastern Department Store Banqiao and Far Eastern Department Store Hsinchu will take over; from October 22 to November 8, Far Eastern Department Store Taoyuan will take over. From October 29th to November 15th, Continental Mart Chiayi, Continental Mart Tainan, and Continental Mart Kaohsiung will provide rich feedback. Finally, from November 12th to November 29th, Continental Mart Zhubei and Continental Mart Banqiao Zhongshan will be the finale, and the entire Taiwan Continental Mart relays to detonate the annual shopping event.
Gold-level members of Yuanbai App can enjoy limited gifts of handheld gradient cups.
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What to Watch
AI outlook — possibilities, not facts
The anniversary period will drive sales of Far Eastern Department Store to grow more than usual.
Likely · Within weeks
New brands 51Percent and KARL LAGERFELD will attract the attention of young customers
Possible · Within months
Open Questions
- How much revenue growth is expected to be brought about by this anniversary celebration?
- What is the actual usage rate of each promotion?
- Is the entry of new brands such as 51Percent and KARL LAGERFELD a long-term cooperation?







