
Revenue reached $114.48 billion, but investors are punishing margin forecasts and China.
John Ternus presented his first quarterly results at Apple, posting record revenue of $114.48 billion and profit above expectations, despite a disappointment in Greater China and soaring memory chip prices.
AI-generated summary
John Ternus presented his first quarterly results as Apple boss for the quarter ended September 26.
Baptism of fire in Cupertino. John Ternus presented his first quarterly results as Apple boss on Monday, November 2. Revenue reached $114.48 billion in the quarter ended September 26. Additionally, earnings per share exceeded analysts' expectations. Unheard of for a September quarter. However, investors sold after Wall Street closed. Indeed, Greater China remained below forecasts. Furthermore, the prices of memory chips are soaring and the margin for the Christmas quarter will decline. All for a group whose capitalization is close to $5,000 billion and worth more than three times that of Bitcoin.
Apple beats the consensus thanks to the iPhone and the Mac
The iPhone brought in $57.58 billion, 17% more than a year earlier. Analysts polled by Bloomberg expected only 56.48 billion. The Mac does even better. Its 10.79 billion (+24%) beat the 9.69 billion hoped for. Services took in 31.57 billion, an absolute record, ten million dollars close to the consensus. The iPad (6.23 billion) and accessories (8.30 billion) are both in decline.
Net profit stood at $30.71 billion, compared to $27.47 billion a year earlier. Earnings per share climbed 14% to $2.10, where the market was expecting $2.00. In fiscal year 2026, Apple billed $478.8 billion.
One detail is worth reading in the press release filed with the SEC. The gross margin of 47.9% includes approximately one point of customs duty refunds. This boost also adds $0.05 to earnings per share. Financial director Kevan Parekh also recognized this. Without this check from Washington, the margin would have fallen by around one point from one quarter to the next.
Greater China: the line that misses the target
A single line in the geographical table made analysts grimace. Greater China generated $17.54 billion in sales in the quarter. However, the consensus expected 18.75 billion according to Yahoo Finance live. That’s 1.2 billion in shortfall. The region has been worrying investors for two years.
The paradox lies in the basis of comparison. China had only reported 14.49 billion a year earlier, a low. The increase displayed therefore reaches 21%. Apple thus claims a record for a September quarter, driven by the iPhone and the Mac. But Wall Street had anticipated even better and only retained the gap. The Chinese market remains the one where Huawei competes most head-on for the high-end market with Apple.
Overpriced memory and falling margin for Christmas
The big subject of the November 2 conference was, in one word, memory. “What we are currently seeing on memory prices is unprecedented,” John Ternus told investors. Artificial intelligence data centers are sucking up the world's production of DRAM and flash memory. Apple pays the ticket like everyone else. The boss calculated the bill. Between June and September, the group's purchasing commitments from its suppliers jumped by $33 billion. Inventories swelled from $5.7 billion to $14.5 billion in one year.
The forecasts for the Christmas quarter bear this out. Apple is targeting revenue growth of 7 to 10% year-on-year. Services are expected to grow by 8 to 9%. It would be the best quarter in its history. However, the gross margin should fall to between 45 and 46%, compared to 47.9% over the past quarter. And this despite the price increases in June and September on several products. Operations director Sabih Khan warns that Mac and iPad will be missing from shelves during the holidays due to lack of available memory.
The stock ended the regular session at $338.32 (-1.83%). Then, it slipped to $329.70 in after-hours trading (-2.55%) at 6:41 p.m. New York time. The board of directors subsequently declared a dividend of $0.27 per share, payable on November 16.
Apple is worth more than three times Bitcoin
AI outlook — possibilities, not facts
Gross margin decline between 45 and 46% for the Christmas quarter
Likely · Within months

The CFTC allows trading of perpetual futures contracts on individual stocks in the United States. This format, with no expiration date and inspired by crypto, will be subject to joint supervision by the CFTC and the SEC to ensure price stability.

Reddit suffered the worst session in its stock market history with a fall of 29.22%, weighed down by falling financial forecasts and the loss of its organic traffic diverted by Google Search AI.

High school students have been blocking their establishments since November 2 while the inter-union is calling for demonstrations on November 5 against the high cost of living. The ten-year OAT-Bund spread reaches 159.9 basis points, increasing the State's interest burden to 91.2 billion euros in 2027. Inflation at 3.4% erodes the Livret A to 1.7%.

SpaceX, led by Elon Musk, is negotiating the purchase of the virtual operator Boost Mobile from EchoStar. The goal is to access the $235 billion US mobile market and circumvent the refusal of incumbent operators to open their networks.

Black Friday for American tech: Intel and Reddit fell 29% in one session under the weight of artificial intelligence, while Apple once again became the world's largest capitalization.

The European Parliament, the Council and the Commission are continuing their negotiations on the digital euro with a view to an agreement at the end of 2026. These talks come as Christine Lagarde announced her departure from the ECB for February 2027.