Apple CEO Ternus: We attach importance to depth in artificial intelligence

HANDE BERKTAN

Apple CEO John Ternus announced the company's road map in the field of artificial intelligence.

Apple CEO Ternus defended the company's current position in the field of artificial intelligence and said, "We do not want to offer artificial intelligence just for the sake of artificial intelligence. When we do the job correctly, with quality and in depth, users will not have to think about whether a transaction is carried out by artificial intelligence or traditional software. The important thing is whether we put forward something that people will really like."

For several years, Apple has been criticized for falling behind on artificial intelligence, especially for delaying the release of a more powerful version of Siri, which finally became available this summer.

“We will benefit from artificial intelligence in Apple's new products”

Ternus, who was officially appointed CEO at the beginning of September and has been a senior manager at Apple for a long time, acknowledged that everyone has an opinion, but said, "I am really pleased with where we are now." Ternus stated that Apple will definitely benefit from artificial intelligence in its new products.