Apple's new CEO John Ternus moves to design-oriented management

John Ternus, the new CEO of Apple, the second most valuable company in the world, focuses on design. According to Bloomberg's Mark Gurman, the new CEO is working very closely with the design team and revisiting the company's old vision.

According to Gurman, Ternus is working harder with the design team, especially than previous Apple CEO Tim Cook. This represents a return to the company's design vision from the Steve Jobs era.

According to what is reported, Ternus is establishing more contact with the teams working on industrial design and human interface in the new period and is taking his previous work to a higher position. Ternus was previously working in the hardware engineering unit.

Gurman reports in the Power On newsletter that after Ternus became CEO, he went to the design studio several times a week, and on some days, he visited the studio more than once. That's a lot for Tim Cook. Because Cook visited the design studio a few times a month at most.

This management difference between CEOs stems from the positions they hold. John Ternus was involved in hardware engineering and product development within the company for many years. Tim Cook was at the head of the company with his expertise in operations and supply chain.

Unlike Cook, Ternus has an engineering background. For that reason, Gurman said, Ternus largely left Apple's finances to finance chief Kevan Parekh and supply chain to operations chief Sabih Khan, so he could focus more on engineering and design.