Apple's Smart Glasses Reportedly Set for 2027 Launch with Four Design Options
Bloomberg's Mark Gurman details potential designs and colors for Apple's upcoming AR/VR eyewear.
Quick Look
- Apple is reportedly targeting a 2027 release for its first smart glasses, with potential unveiling by year-end.
- Four distinct designs are reportedly being tested, signaling a shift from earlier, more ambitious AR/VR plans.
AI-generated summary
Why It Matters
Apple is reportedly developing smart glasses, a product category that aims to integrate augmented and virtual reality features into wearable eyewear. This follows the company's earlier mixed reality headset, the Vision Pro, which received a mixed reception.
Apple is reportedly planning to launch its first smart glasses in 2027, with a potential unveiling event scheduled for the end of this year. This information comes from Bloomberg's Mark Gurman, who has been consistently reporting on the company's strategy for smart glasses.
According to Gurman, Apple is currently testing four different designs for the upcoming eyewear. These designs reportedly include a large rectangular frame, a slimmer rectangular frame similar to those worn by CEO Tim Cook, a larger oval or circular frame, and a smaller oval or circular frame. The company is also considering various color options, such as black, ocean blue, and light brown.
This development represents a potential shift from Apple's earlier, more ambitious plans for a wider range of mixed and augmented reality devices. Those initial plans have reportedly faced product delays and a less-than-enthusiastic reception for the Vision Pro headset.
What to Watch
AI outlook — possibilities, not facts
Apple may provide a teaser or hint about its smart glasses project at an upcoming event.
Likely · Within days
Competitors will likely accelerate their own smart glasses development or marketing efforts in response to this news.
Likely · Within weeks
Further details regarding the specific features and capabilities of the smart glasses will emerge closer to the unveiling or launch.
Very likely · Within months
Open Questions
- What specific AR/VR functionalities will the smart glasses offer?
- What is the expected price point for the smart glasses?
- How will Apple differentiate its smart glasses from existing or upcoming competitor products?
- What is the exact timeline for the potential unveiling this year?
