Armani opens to the sale of the 15% stake to more partners in addition to LVMH, L'Oréal and EssilorLuxottica

MILAN – On the day of the spring/summer 2027 women's fashion show, designed by his niece Silvana Armani, some rumors emerge about the legacy of the designer who passed away just over a year ago, on 4 September 2025. "It's possible, because it isn't written in stone that there must be one, he gave some indications on possible partners, therefore...", the group's CEO Giuseppe Marsocci said on the sidelines of the fashion show, opening up the possibility that the 15 percent share, which the designer had arranged in his will that it be sold within 18 months of his death to LVMH, L'Oréal and Essilor Luxottica or other players of the same level, it can also be acquired not by just one of these.

"Reading the will - explains the CEO of the group, appointed last October - it says players of that level, that is, they tend to be partners who already work with us, and companies of a certain weight. The only thing we can confirm is what is actually written in the will, and which we respect, without a doubt".

In recent months there have been several rumors regarding the actual destination of that 15% share, including an equal division between the three groups indicated by the designer in his will. But for now none has been confirmed. "Everything comes out in the newspapers - Marsocci continues - we don't even intervene, because honestly there are so many assumptions. If we go and intervene on everyone who says something incorrect...".

And the British Financial Times also confirms the start of negotiations shortly. In an article that appeared on the website on Sunday, the FT announces that the leaders of the Armani group will soon meet separately with the managers of the three groups indicated by the designer in his will, the French LVMH and L'Oréal and the eyewear group EssilorLuxottica led by Francesco Milleri. All three have ongoing industrial collaboration relationships with the Milanese fashion house and therefore could be interested in buying a share. But we also need to establish values.