South Korean artist Lee Jin-hyuk participates in Imagineland On The Road 2026 in Campina Grande

In a press conference, the South Korean thanked the Brazilian fans for their affection, saying he didn't know "how he got here", but said he was "sure it was because of the fans' affection".

Lee Jin-hyuk asked people to feel comfortable talking to him, despite acknowledging their nervousness. He also reported that he is "difficult to trust people", but said that he felt more welcomed in Brazil and that he hopes to receive love and affection from the local public.

The artist also participated in an autograph session with fans during the event. The program with him also includes a musical performance on the Imagineland stage. During the show, Lee Jin-hyuk is expected to perform, for the first time, two new songs inspired by Brazil.

Lee Jin-hyuk began his music career in 2015 as a member of the K-pop group UP10TION. In 2019, he participated in a musical reality show and, in the same year, he debuted as a solo artist with the album S.O.L.. In addition to music, the artist also works as an actor and has participated in dramas such as Find Me in Your Memory (2020) and Why Her? (2022).

Imagineland On The Road 2026 started on Friday (25), in Campina Grande, in Agreste da Paraíba. The pop culture event takes place until Sunday (27), at the city's Convention Center, and will have more than 160 hours of programming, with national and international attractions.

In addition to Lee Jin-hyuk, international guests include actor Zach Roerig, known for the series The Vampire Diaries; Walter Jones, from Power Rangers; and actress Lera Abova, who is part of the cast of One Piece: The Series.

This is the second time that the event has taken place at the Campina Grande Convention Center. In 2025, the festival was also hosted at the site. In the previous edition, held in the city, Imagineland mobilized around 600 professionals and occupied an area of ​​more than 13 thousand square meters of the Convention Center, according to the Government of Paraíba.