China News Service, Yongzhou, November 12 (Tang Xiaoting The sounds of polishing in the guitar workshop of Yan Jie, the crow of chickens in the Dong'an Chicken Breeding Base, and the hot meals in the canteen for the elderly in the community... In recent years, Dong'an County, Yongzhou City, Hunan Province has been deeply cultivating characteristic manufacturing and cultivating characteristic industries, while at the same time supporting people's livelihood. The transformation of development momentum has been accelerated, the industrial structure has been continuously optimized, the urban and rural appearance is changing with each passing day, and people's livelihood and well-being have been continuously improved. On the road of high-quality development of the county, a "Dongan Path" has been developed based on local conditions.
A guitar plays a new chapter in the industry
Dongji Industrial Park is the only industrial park in Hunan featuring guitar manufacturing. The mid-to-high-end guitars produced in the park account for one-fifth of the country's total output, with annual output exceeding 500,000 units, and the products are exported to the world.
Walking into the production workshop of Truman Musical Instrument Manufacturing Co., Ltd. in the park, piano blanks are flowing, machines are humming, and two fully automatic intelligent production lines are operating at full capacity. "We will settle in Dong'an in 2023 and mainly produce high-end folk guitars. The production automation rate reaches more than 90%, and the efficiency is 60% higher than the traditional model." The person in charge of the company said that Truman Musical Instruments can produce up to 5,000 guitars per month, and its products are exported to Europe, the United States, Southeast Asia and other places.
Dongji's other industries have achieved a leap from "from nothing to something, from small to large". Up to now, the county has gathered 32 enterprises in the chain, forming a complete industrial chain covering parts production, finished product manufacturing, and e-commerce logistics. It has been selected into the Hunan Province small and medium-sized enterprise characteristic industry cluster cultivation list and has become a bright business card for the local area to boost industrial development and encourage innovation and entrepreneurship.
By actively exploring the "Guitar +" development model, Dongan takes the "trinity" of guitar manufacturing, guitar culture, and guitar tourism as its development ideas, focusing on building parks, cultivating leaders, creating famous brands, increasing profits, promoting diversified development of the industry, and striving to create a "Hometown of Guitar" cultural IP.
The continued growth of the guitar industry is inseparable from the continuously optimized business environment. Dongan has launched three hard measures to attract and retain business: promote long-chain investment, set up an investment team around industrial chains such as guitar instruments, thermal energy industry, special manufacturing, and Dongan chicken, stationed in the Guangdong-Hong Kong-Macao Greater Bay Area, and the Yangtze River Delta for precise docking, promote the "return of Hunan merchants" and "alumni return to East", insist on directional investment according to the industrial chain, and refuse extensive investment; take multiple measures to reduce the risk of enterprises For operating costs, we will promote the direct connection of green electricity, rely on Yongzhou dry port to reduce logistics expenses, implement tax and fee reductions, regularly deliver policies to your doorstep, and continue to clean up arrears of corporate accounts; improve government efficiency, promote "getting one thing done efficiently", standardize enterprise-related law enforcement, and establish a closed-loop processing channel for private enterprise complaints to ensure that corporate demands are fulfilled and everything is answered.
"We promise: As long as enterprises have needs, the government will respond; as long as the promises are made, they will be fulfilled." Hong Haixia, deputy secretary of the Dong'an County Party Committee and County Mayor, said that Dong'an will continue to optimize customs clearance logistics and industrial supporting services to promote more "Dongan others" to go abroad.
Dongan is also clearly aware that the local guitar industry is still dominated by OEM, and R&D, branding, and marketing are shortcomings, and it is easy to fall into homogeneous competition. To this end, the local government does not seek to be the largest, but is committed to building a distinctive brand and breaking through the situation in three aspects: upgrading shortcomings in research and development, deploying a national testing center and R&D headquarters, and supporting Truman Musical Instruments to build a smart factory. The goal is to achieve an annual output of 800,000 guitars by 2030. Achieve quality improvement and increase; promote regional brands externally, cultivate "Donggi Ta" 100 million yuan online sales IP, support foreign trade to expand overseas; promote industrial integration, make good use of provincial industrial tourism demonstration sites, continue to hold guitar music seasons, and create a new business format of "industry + tourism + music".
A Dongan chicken ran out of the fast lane to increase income
The prosperity of the industry is the key to rural revitalization and the activation of local value. It is also the core path for Dong'an to promote local specialties to become "real money" for the masses.
Taking Dongan chicken as an example, in 2025, the comprehensive output value of the county's Dongan chicken industry chain will reach 1.3 billion yuan, driving tens of thousands of farmers to increase their income and become rich. From vacuum ready-to-eat products, chicken snacks to seasonings and sauces, 28 derivative products cover diverse consumption scenarios.
"Dongan chicken, a famous dish in southern Hunan, is growing from a table delicacy to a pillar industry that drives an increase in income." Jiang Zonglin, the representative inheritor of Dongan chicken production skills, returned to his hometown to start a business in 2003, deeply involved in the cooking of Dongan chicken. Now his company processes more than 2,000 Dong'an chickens every day, and the automated production line can produce 300 prepared dishes per hour, allowing this local flavor to go out of the mountains and be sold all over the country.
On the fertile soil of the industry, new generations of inheritors have appeared one after another. Long Peng, a "post-95s" entrepreneur who returned to his hometown, has built a complete chain integrating breeding bases, professional slaughtering, central kitchens, and online sales. Orders are taken and fried, and orders within the province can be delivered the next day. Consumers can taste the authentic Dong'an flavor after heating for three minutes. The company's annual output value has grown steadily.
The prosperity of industry will make the people rich. Dong'an promotes the "enterprise + cooperative + farmer" model, integrating small farmers into the Dong'an chicken industry chain and sharing industry benefits. Farmer Tang Xiaorong relied on corporate assistance to raise more than 1,000 Dong'an chicken feathers on his idle forest land. The cooperative company provided chicks free of charge, provided technical guidance, and implemented guaranteed-price purchases to eliminate farmers' production and marketing concerns.
"In the past, we relied on the old method of free-range breeding, and the survival rate was not high, so it was difficult to make money." Tang Xiaorong said that now the chickens, technology, and acquisition channels are stable, the breeding survival rate has increased significantly, and the annual net income can reach 50,000 to 60,000 yuan.
In order to protect the original germplasm of Dong'an chicken, Dong'an has joined forces with scientific research institutions such as the Hunan Academy of Agricultural Sciences to build a germplasm resource protection and breeding center. It continues to purify and rejuvenate pure breeds, lays out standardized breeding farms, and improves the full-chain standardization system. It has created a "Dongan Chicken Gold Medal Chef" labor service brand and carried out skills training based on the "teacher-apprentice + base practice" model. A total of 15,200 people have been trained, 8,400 people have been employed, and ordinary migrant workers have been trained into industrial workers.
The Dong'an chicken industry chain also extends outwards, driving the simultaneous development of supporting specialty categories such as Dong'an rice vinegar, Xinwei pepper, Ziyun ginger, and Huaqiao rice pepper. A number of local products jointly support the income-increasing chain of rural revitalization.
"We have built a solid standard system, strengthened germplasm protection and product development, and promoted the extension of the breeding industry to the entire industry chain. The target is to produce more than 10 million Dong'an chickens and 620,000 pigs per year; cultivate agricultural leaders, support provincial and municipal leading enterprises, focus on intensive processing of agricultural products, and strive to achieve zero breakthroughs among national-level agricultural industrialization leading enterprises, with more than 8 provincial-level leading enterprises; broaden sales channels, and implement The "Three Ones" project promotes the entry of specialty agricultural products into supermarkets, hotels and transportation hubs, and adds more than 10 "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area. "Hong Haixia said that Dong'an promotes the creation of at least one characteristic and advantageous industry in each township, and develops new business formats such as employment assistance workshops, rural e-commerce, and rural tourism to broaden the channels for people to increase their income. "In a thousand words, increasing farmers' income is the last word."
An old man and a young man protect the people's livelihood with fireworks
"One old and one young", one end is connected to the setting sun, the other is connected to the morning sun, which is the top priority of people's livelihood work.
Dong'an County focuses on the elderly's immediate need for "a hot meal" and builds a diversified financing mechanism of "government subsidies, village collective financial assistance, and social charity donations" to revitalize the idle space of the Party and Mass Service Center and transform it into an aging-friendly dining space, and promote elderly care meal assistance services to the countryside to facilitate the elderly to eat nearby.
Heyetang Village currently has a permanent population of 980 people, including 350 people over 60 years old, accounting for 35.7% of the population. The village uses idle houses to build an elderly canteen. The village collectively provides kitchen utensils, hires chefs, and purchases ingredients. Party members and volunteers participate in organizing the ingredients, helping in the kitchen, and being on daily duty. Door-to-door meal delivery services are also provided for the elderly with limited mobility.
"Each meal is RMB 1 for seniors over 80 years old, RMB 2 for those aged 70 to 79, and RMB 3 for those aged 65 to 69. The difference is subsidized by the village collective. The elderly canteen is not only a place to eat, but also a heart-warming platform for the elderly to communicate and reunite, and to close the relationship between cadres and the masses." Zhang Xiaohui, secretary of the Party branch of Heyetang Village, said that the canteen has long outgone its single meal-assisted function and has become a rural cultural parlor for the elderly to relax and communicate, with supporting services such as entertainment, medical care, and health.
At present, Dong'an County has built 193 meal assistance points for the elderly, including 27 village-level canteens for the elderly, covering 36,000 elderly people, with an average daily service of more than 4,000 people.
Focusing on "one old and one young", Dong'an continues to increase the supply of people's livelihood. The local area optimizes the structure of elderly care beds, increases the supply of nursing beds, encourages township health centers to provide integrated medical and nursing care services, provides nearby care for disabled and semi-disabled elderly people, and simultaneously improves the hierarchical and classified assistance system.
For children, Dong'an has expanded the supply of universal childcare, improved fertility support policies, and created a fertility-friendly environment; it has made every effort to become a county with high-quality and balanced development of compulsory education across the country, expanded the number of universal higher education places, implemented the enrollment policy for migrant children, focused on helping left-behind children and children with disabilities, and maintained the bottom line of educational equity.
Dong'an is exploring a new housing development model of "guarantee + market", carrying out key tasks to improve the quality of property services, handling small things for people's livelihood, consolidating the foundation for people's housing, and continuing to enhance people's sense of gain.
