The 15th World Pig Expo opens in Zhengzhou, Henan

China News Service, Zhengzhou, October 22 (Chen Guiyang) On October 22, the 15th World Pig Expo and 2026 World Pork Festival opened in the Zhengzhou Airport Economic Comprehensive Experimental Zone, Henan.

The World Pig Expo is a world-renowned professional pig exhibition that aims to build a high-level exchange and cooperation platform and build a bridge for exchanges and cooperation between China's pig industry and the world's pig industry.

This event was jointly sponsored by the University of Minnesota, China Agricultural University, and Shixin International Exhibition Group. The exhibition area reached 100,000 square meters, and more than 800 domestic and overseas companies participated in the exhibition. Companies and professional visitors from more than 20 countries around the world participated in the event. The event coincides with the 15th anniversary and was upgraded to the "one meeting, one exhibition, one section" model for the first time.

As the core carrier of the "Festival", the 2026 World Pork Festival has the theme of "Developing Pork Brands and Boosting Pork Consumption" and has five major sections: food, culture, music, consumption, and procurement. More than 50 special activities are staged in turn, covering famous pork dish tastings, innovative dish competitions, domestic and foreign pork gourmet markets, pig culture carnivals, intangible cultural heritage exhibitions, etc.

Cai Huiyi, president of the China Animal Husbandry Association, said at the opening ceremony that China's pork consumption is shifting from "quantity" satisfaction to "quality" choice, and branding and refinement are the determined directions. "The high-quality development of the pig industry not only depends on the improvement of efficiency on the breeding side, but also on the value recognition on the consumer side." He believes that festivals such as the World Pork Festival can help shorten the distance between the industry and consumers and provide real feedback scenarios for pork brand building.

Gao Shen, president of Muyuan Food Group Co., Ltd., believes that consumers’ expectations for pork quality, safety and brand are changing rapidly, and companies need to use terminal demand to force the coordinated upgrading of breeding, breeding and processing links. He said that Muyuan is working with partners to expand the terminal product ecology, so that the results of the full chain closed loop can more directly accept market testing.

On the same day, the 15th Liman China Pig Raising Conference was held at the same time. The conference brought together more than 120 domestic and foreign experts, scholars and business representatives as guest speakers, and set up more than 30 special forums and more than 150 keynote speeches to conduct discussions around disease prevention and purification, biosafety system construction, and intelligent pig raising technology innovation.