China Market Move for Turkish Game Studios by Bilişim Vadisi and Just4Fun

DIGIAGE, the game ecosystem initiative of Informatics Valley, signed a strategic Memorandum of Understanding with Just4Fun to enable local game studios to expand into China, one of the world's largest game markets. Thanks to this cooperation, it is aimed to provide game projects developed in Turkey with direct access to publishing opportunities in the Chinese market, to strengthen the transfer of knowledge and experience between the two countries, and to open new income doors for local developers on a global scale.

In the rapidly growing gaming industry around the world, Türkiye draws attention with its talented developer pool and successful studios. However, stepping independently into markets such as China, which have very different regulations, local dynamics and user habits, poses serious difficulties for studios. This partnership between DIGIAGE and Just4Fun serves as a concrete bridge to overcome these obstacles.

Within the scope of the agreement, potential domestic game projects will be evaluated according to Chinese market dynamics; A direct communication network will be created between developer studios and broadcasters in the region. In the implementation of the collaboration, Rıdvan Durgut, Founder of Kumbara Games within the DIGIAGE ecosystem, played an important role and ensured the establishment of the first contacts between the parties.

Publishing Opportunities: It becomes easier for studios within DIGIAGE to access licensing and publishing opportunities in the Chinese market.

Correct Matching Model: The suitability of domestic projects with Chinese player habits and local publishing criteria is analyzed by professional teams.

Sustainable Communication: Instead of one-time broadcast agreements, it is aimed to establish long-term commercial partnerships between the gaming stakeholders of the two countries.

Experience and Information Sharing: By accelerating the flow of sectoral information between the Turkish and Chinese ecosystems, the global competitiveness of the studios is increased.

Commenting on the cooperation, Bilişim Vadisi General Manager Erkam Tüzgen stated that Turkey has a strong human resource and a growing entrepreneurial potential in the field of game development. Tüzgen emphasized that, as Bilisim Vadisi, they stand by developers not only in their production processes, but also in their journey to expand into global markets, and that the Just4Fun collaboration will significantly increase the visibility of domestic productions.

DIGIAGE Director Emre Yıldız pointed out the size and challenging structure of China and stated that their priority is to match the right projects with the right publishing models. Kumbara Games Founder Rıdvan Durgut, who contributed to the coordination of the process, stated that their goal is to establish a strong communication channel that goes beyond superficial contacts and turns into sustainable, concrete projects.