
Harbin held a press conference to introduce the new highlights and interactive projects of this winter’s ice and snow tourism flagship scenic spots
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Harbin holds a series of ice and snow season activities every year and promotes winter tourism through flagship projects such as Ice and Snow World and Snow Expo. This press conference aims to introduce the latest plans and highlights of the 2026-2027 ice and snow season.
China News Service, Harbin, November 10 (Reporter Wang Lin) The Information Office of the Harbin Municipal People's Government held a series of press conferences on the 2026-2027 Harbin Ice and Snow Season "Dating the Warm World of Harbin Ice and Snow" in Harbin on the 10th. Qin Xiaoyan, deputy general manager of Harbin Madier Cultural Tourism Investment Group Co., Ltd., introduced the new highlights of this winter's flagship scenic spots such as the Ice and Snow World, Sun Island Snow Sculpture Art Expo, and Songhua River Ice and Snow Carnival.
In addition to the "Frozen" theme area created in cooperation with Disney (China), the 28th Harbin Ice and Snow World also has about 100 ice and snow slides throughout the park. All 24 original large slides are retained, and 7 400-meter long ice slides are added in the west area. The scale of the RV campsite and ice and snow hot springs has been further expanded, and the park is also equipped with food halls and greenhouses.
The main sculpture of the 39th Sun Island Snow Sculpture Art Expo is called "Spring Blossoms", and the classic snow sculpture "Young Shepherd Song" will also be reproduced, pushing the ornamental value and artistry of snow sculptures to new heights. The park is equipped with snow entertainment projects and a winter swimming performance area. The memorial hall where Zhou Libo's "The Storm" was created, the Sun Book and other exhibition halls are also open simultaneously.
The 9th Songhua River Ice and Snow Carnival focuses on interactive entertainment, with more than 60 ice and snow entertainment projects set up in the 1.4 million square meter park. IPs such as Peace Elite and Honor of Kings have created real ice and snow scenes, becoming the home of ice and snow for young people.
On the basis of retaining the traditional ice lantern skills, the 53rd Ice Lantern Garden Fair incorporates modern light and shadow technology, adding new interactive projects such as ice slides; the Sofia Scenic Area highlights the night experience, and the "Moonrise Sofia" uses projection, laser, IP scene interpretation and other forms to present European style on historical buildings.

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