CCTV News: During the National Day holiday, watching movies has become the first choice for many citizens for leisure vacation. Internet platform data shows that as of now, the box office of National Day movies in 2026 (including pre-sales) has exceeded 1 billion yuan. Relying on movies to benefit people and promote consumption, various regions have increased their use of movie coupons, and multiple new films have been released together, and the vitality of holiday cultural consumption has continued to be released.
In Changsha, during the National Day holiday, theater halls were crowded. Many families and young people traveling together bought tickets in advance and entered the theater. This year’s National Day film genres are rich, with new films on suspense, comedy, animation and other themes being released to meet the movie-watching preferences of audiences of different ages.
In order to lower the threshold for movie viewing and activate cultural consumption, the Hunan Provincial Film Bureau continues to launch movie consumption promotion activities. In 2026, the province will issue a total of 17 million yuan in movie consumption coupons. During the National Day holiday, viewers can apply for "15 off for purchases over 30" movie viewing coupons and "20 off for purchases over 30" exclusive bank coupons. The supporting "Movie+" series of activities attracted nearly 900,000 people to participate in the lottery, and leveraged peripheral consumption of 246 million yuan. A small movie coupon connects multiple scenes such as movie watching, markets, and intangible cultural heritage experiences.
The film market in Hefei, Anhui Province is also hot, with many comedies and animated films being widely sought after. Works such as "What Do You Mean Couple", "Peppa Pig's Perfect Vacation" and "New Big-headed Son and Little-Headed Dad's Sky Eye Series" are loved by family audiences.
In addition to watching movies and purchasing peripheral derivatives, local theaters also set up a variety of offline interactions, and the fun ring game is very popular on site. The movie theater simultaneously launched a small national flag activity for watching movies to convey the strong feelings of family and country.
“Movie+” activates cultural tourism consumption in counties
In Kangping County, Shenyang, Liaoning Province, the local government has innovatively launched a new cultural, sports and tourism integration scene of "public welfare movies + special food + night check-in" based on the characteristic Liao Street district, injecting new vitality into the county's cultural tourism and consumer markets.
As night falls, the lanterns come on. The double-sided high-definition large screen at Liao Street Square in Kangping County lit up, and the classic red film "The Great Breakout" pulled the audience into the turbulent years of war. For the National Day public welfare screening event, the local government has planned a seven-day and eight-night screening schedule, selecting a number of red-themed films such as "The Great Breakout" and "Railway Heroes", so that citizens and tourists who come to experience "county travel" can reap new light and shadow surprises every day.
The local area makes full use of the double-sided high-definition large screen and open-air screening in the Lia Street neighborhood to create a new scene integrating culture, sports and tourism with "public welfare movies + special food + night check-in". At the same time, combined with the popularity of the "Northeast Super League" event, the innovative "pre-match movie + event live broadcast" alternate broadcast mode is adopted during the live broadcast period of the event. One screen has multiple uses, converting event audiences into movie-watching groups and extending the consumption time of people in the neighborhood.
