China News Service, Wuhan, September 27 (Reporter Liang Ting) The reporter learned from the Hubei Provincial Department of Culture and Tourism on the 27th that during the Mid-Autumn Festival, various places in Hubei have launched more than a thousand special cultural and tourism activities around the traditional core of the Mid-Autumn Festival, connecting folk experiences, night tour consumption, etc., and immersive Mid-Autumn activities are "blooming everywhere" in the province, and night tour consumption continues to heat up.
During the Mid-Autumn Festival holiday, Wuhan East Lake Ecological Tourism Scenic Area attracts tourists to visit. Photo by reporter Liang Ting
Focusing on the traditional core of Mid-Autumn Festival moon appreciation and reunion and praying for blessings, various localities have delved into the local cultural heritage of Jingchu and launched a series of special cultural and tourism activities such as moon appreciation gardens, folk custom performances, intangible cultural heritage markets, and Mid-Autumn Poetry Festivals. Several scenic spots have created immersive folk interactive projects to allow tourists to experience the warmth of traditional festivals in the scene.
Hubei has upgraded its consumption supply around "Mid-Autumn Moon Appreciation + Night Leisure" and connected diverse local resources such as famous buildings, the Yangtze River, ancient cities, and mountains and rivers to create a new pattern of Jingchu Mid-Autumn Night Tours in which "famous buildings reflect the moon, catch the moon on the river, the ancient city drunken with the moon, and the mountains and rivers send the moon." The popularity of nighttime cultural tourism consumption far exceeds that of the same period in previous years.
The integrated development of night tours, night performances, night markets, night banquets and other businesses has become the core driving force for the growth of the province's holiday cultural tourism market. Among them, the Yellow Crane Tower Scenic Area launched the "Yellow Crane Tower at Night" Mid-Autumn Festival Garden Party. The giant "full moon" installation is framed with the thousand-year-old famous building. Visitors can enjoy the Mid-Autumn Festival limited light and shadow show. Yichang relies on riverside landmarks such as Erma Road, Zhenjiang Pavilion, and Dayanmen to lay out riverside characteristic activity points, integrating elements such as national style and ancient charm, trendy performing arts, market fireworks, technological light and shadow, etc., to create a riverside cultural and tourism feast that is "friendly to all ages and shared by guests and guests." The naked-eye 3D light and shadow show at Linhan Gate in the Xiangyang Ancient City Scenic Area started brilliantly. The city wall turned into a giant natural screen. The light and shadow scroll of the city light and shadow immersive boat tour show "Xia Yingshan River" slowly unfolded, and tourists were immersed in the night of the ancient city.
Public cultural venues such as museums, cultural centers, and libraries across the province are fully open during the Mid-Autumn Festival, and extended services are generally implemented to provide citizens and tourists with a festive cultural feast. Among them, the Hubei Provincial Museum launched the "Jianghan Tonghe" Mid-Autumn Night series of activities, performing a chime orchestra performance with the theme of "Moon". During the holiday, traditional games such as pot throwing, hammering pills, and "Mid-Autumn Poetry Flying Flower Order" were also arranged. Night shows were opened at a delayed time, and tourists could enjoy night tours during off-peak hours.
In addition, Hubei has integrated and launched three major consumer gift packages: "One Ticket Benefits Hubei" and "Enjoy Hubei" holiday consumption coupons and prize invoices. Various regions have simultaneously launched overlapping supporting preferential policies, and government-enterprise linkage measures to benefit the people have promoted holiday consumption upgrades.
