Not Japan or South Korea, beauty giant Estée Lauder chose to open its first "Skin Longevity Institute Age Reverse Beauty Center" in the Asia-Pacific region in Taiwan. In recent years, Estee Lauder has continued to deepen the scientific research layout of "skin longevity" and extended high-end skin care from products to physical skin care services. After entering a top resort in Costa Rica in 2025 and setting up the first luxury resort-style skin care center in the Americas, it will now bring a new base that combines skin scientific research, customized treatments and luxury experience to the Taipei Arena Far East Garden City to open up new consumer business opportunities through immersive high-end skin care services.
Why choose Taiwan as an important base for Asia-Pacific layout? Karin, senior vice president and general manager of Estée Lauder Asia Pacific, said that the Taiwan market has considerable development potential, especially female consumers' demand for personalized and personalized products and services continues to increase, showing huge market opportunities and becoming an important reason for brands to be optimistic about Taiwan's high-end beauty market.
Estee Lauder has listed "Skin Longevity" as an important development direction in recent years. The brand has invested in related research for 18 years, and has cooperated with scientific research institutions such as Harvard University, MIT and Stanford University. It has accumulated more than 40 scientific research patents and more than 35 international academic publications. With long-term scientific research investment, it has established technological differences in the high-end skin care market.
In recent years, Estee Lauder has been more active in extending its "skin longevity" research from skin care products to physical skin care services. In May 2025, the brand cooperated with the luxury resort hotel group Auberge Resorts Collection to open the world's first luxury resort-style "Skin Longevity Institute" in a top resort in Costa Rica. It combines high-end skin care with vacation, health management and immersive treatments to create a comprehensive luxury skin care experience.
The new base in Taiwan is based on the brand's patented longevity skin anti-aging technology and integrates skin analysis, professional skin care technology and personalized treatment courses. It extends the scientific research results originally applied to skin care products to physical services, and provides a more targeted and customized skin care experience based on consumers' different skin conditions.
In addition to scientific research and technology, Estee Lauder also integrates local culture into service design. The newly opened Age-Reverse Beauty Center overlooks Taipei 101. The space design continues the classic aesthetics of the brand’s founder, Mrs. Estee Lauder, and exclusively introduces her favorite classic totems in Asia Pacific to create a skin care space that combines brand history and luxurious texture.
In terms of five-sense experience, the center introduces the brand AERIN’s top-notch fragrance series, and cooperates with the Taiwanese tea salon "Liquide Ambré" to match exclusive Taiwanese health teas according to different skin care treatments, integrating Taiwan tea culture into skin care rituals, creating a high-end beauty experience with local characteristics.
