Consumption vitality explodes during the National Day holiday, with policies implemented in many places to promote consumption
Quick Look
- During this year’s National Day holiday, policies to benefit the people such as the trade-in of old consumer goods for new ones and interest discounts on consumer loans were implemented at an accelerated pace.
- Special consumption subsidies from various regions were superimposed.
- The policy dividends were fully released, and the consumer vitality of the holiday market continued to explode.
AI-generated summary
Why It Matters
During this year’s National Day holiday, the state launched policies to benefit the people, such as the trade-in of old consumer goods for new ones and interest discounts on consumer loans, and various localities launched special consumption subsidies based on actual conditions, forming a policy synergy.
CCTV News (News Network): During this year’s National Day holiday, a series of policies to benefit the people, such as the trade-in of old consumer goods for new ones and interest discounts on consumer loans, have been accelerated. With the addition of local special consumption subsidies, policy dividends have been fully released, and the consumer vitality of the holiday market continues to explode.
During the National Day holiday, various places innovated consumption scenarios, allowing dividends to reach the grassroots people directly. Tianjin has moved its mobile home appliance exhibition to township markets. Villagers can try home appliances while visiting the market, and enjoy real state subsidy discounts at their doorsteps.
Behind the boom in the National Day consumer market is the strong support of national policies. Just two days ago, this year's fourth batch of 62.5 billion yuan of ultra-long-term special government bonds to support the trade-in of consumer goods landed just before the National Day holiday, igniting consumer enthusiasm during the National Day holiday.
In Sichuan, the policy of discounting interest rates on consumer loans has been implemented at an accelerated pace, and financial institutions have increased consumer credit and promoted promotional activities in major stores, making many home decoration markets crowded. Many consumers took advantage of the National Day holiday to upgrade their home decoration needs.
Various regions have also implemented "combination punches" to promote consumption according to local conditions. Liaoning has innovatively implemented the "dual voucher" ticket stub economic model. People can apply for consumer vouchers at 25,000 merchants across the province with vouchers such as events and exhibitions. Xiamen issued 30 million consumer coupons during the holidays, planned more than 800 cultural, business and tourism themed activities, activated overseas Chinese cultural IP, and created a new immersive cultural and tourism experience. Chongqing has launched special activities such as folklore parades to attract a large number of tourists, and hundreds of departure tax refund shops and foreign currency exchange points have greatly improved the convenience of shopping and consumption for inbound tourists.
During the National Day Culture and Tourism Consumption Month, more than 20,000 cultural and tourism activities will be held in various places, and more than 310 million yuan in consumer vouchers and other consumption subsidies will be issued to provide residents and tourists with richer choices and a more comfortable experience when traveling during the holidays.
What to Watch
AI outlook — possibilities, not facts
After the National Day holiday, the trade-in policy for consumer goods will continue to be promoted nationwide
Likely · Within months
Cultural tourism consumption month activities in various regions will drive the continued recovery of tourism consumption
Possible · Within months
Open Questions
- How will these policies continue after the holidays?
- How to evaluate the accuracy and coverage of consumer voucher issuance in different regions?
- What are the actual number of participants in cultural tourism activities and the consumption growth they drive?




