The 19-year-old student's story of being lost in the woods for 37 hours inspired Orion in the Wandering ChocoPie exhibition

The 19-year-old student's trip to the forest inspired the experience of youth and the spirit of not giving up, which Orion just brought to life through product packaging and the Lang Thang ChocoPie exhibition.

The story of Hanoi student Nguyen Tuan Anh (19 years old) experiencing 37 hours of losing contact in the deep forest of Tam Dao last April, surviving with spring water and ChocoPie cakes in his backpack, inspired the community, especially young people. The story not only attracts attention because of what Tuan Anh went through, but also because of the things behind that journey: the spirit when facing the unexpected, the belief in yourself and not giving up.

Amidst the hustle and bustle of life, many young people find their own time by "wandering". It's not necessary to go very far or conquer a famous destination, sometimes it's just a matter of stepping out of the familiar schedule, going at your own pace and listening to yourself.

For Tuan Anh, "wandering" is first of all freedom. Loving nature and traveling, Tuan Anh often finds new routes to explore the outside world and challenge his own limits. Every time he sets out, Tuan Anh steps out of his comfort zone. There is a journey that helps him test his physical limits, there is a journey that opens up a new perspective, there is also a journey that leaves behind lessons that no plan can prepare for. "Trips really let me grow up with different experiences," Tuan Anh said.

Traveling a lot also helped Tuan Anh realize that freedom does not mean lack of preparation. Always have water, food to maintain energy and necessary items in your backpack. More importantly, riders must understand their own abilities, stay alert and be ready to respond when the itinerary changes.

After each journey, what Tuan Anh brings back are not just images of the places he has visited. It's also about memories, new friends, growth and a different way of looking at yourself. "Wandering to me is more than just moving. It's a time to live fully with the ongoing experience, listen to your body, face challenges and realize you can be stronger than you ever thought," Tuan Anh shared.

Since the 2020s, the word "wandering" has been used by many young people as a funny way of talking in content about eating and everyday moments: going somewhere, enjoying a delicious dish and jokingly calling it "wandering ChocoPie", combined with the name of an Orion product. Over time, the use of the phrase has gradually expanded into captions or hashtags associated with activities such as going out, walking around, visiting coffee shops, driving, taking photos, going alone or with friends. The common point of those moments is the spirit of enjoying life in its own way.

Appreciating Tuan Anh's true story and inspired by the community's "wandering ChocoPie" spirit, Orion brought this inspiration to life, to appear on a box of 12 ChocoPie cakes last August.

At the same time, Orion organized the exhibition Wandering ChocoPie on social networks, helping more people know this spirit, find inspiration from close stories and share "wandering" moments in their own way.

"Orion did not create Wandering ChocoPie, but chose to listen, appreciate and continue an inspiration that has naturally formed in the community. Thereby, we expand the connection with consumers in a youthful, close, warm way and still carry the 'love' spirit of ChocoPie", the brand representative shared.