From looking at the scenery to entering the scenery, Wuyuan’s ancient agricultural custom of autumn sun has transformed into a trendy “symbol”

China News Service, Wuyuan, Jiangxi, September 10th, Title: From looking at the scenery to entering the scenery, Wuyuan’s ancient agricultural custom of autumn sun has transformed into a trendy “symbol”

China News Service reporter Jiang Tao

During the white dew season, Huizhou folk houses with white walls and black tiles are stacked against the mountains. The red peppers and golden corns are displayed on the round bamboo plaques. Walking through the high and low autumn sun-bathing platforms in Huangling Ancient Village, Wuyuan County, Shangrao City, Jiangxi Province, many young girls carried bamboo baskets, wore flower scarves on their heads, and took photos and checked in in local characteristic "sun-sun clothes", which became a new beautiful scenery.

Yang Danyifan, a college student from Xi'an, and her friends made a special trip to Huangling just to experience this "girly dress." "I came across this outfit from a social platform. I liked it at first sight and immediately booked a ticket and came here with my friends."

"Shine your mother's clothes" is the most popular new IP for travel photography in Huangling in recent years. Sun Runjun, the manager of the first travel photography shop in Huangling, is very familiar with Huangling. “In the past, most tourists who came to Huangling simply watched the autumn scenery, and there was no link between people and the scenery that could be integrated.” The opportunity came from the popularity of a light comedy about farming in ancient costumes. He and his team integrated the “autumn sunbathing” scene into the travel photography style, and quickly became successful in the industry.

According to Cao Jinzhong, president of Jiangxi Wuyuan Huangling Cultural Tourism Co., Ltd., Huangling takes the autumn sun-showing culture as its core and has spawned a series of new business formats such as autumn-showing banquets, "sun-niang" travel photography and "village show" performances. “From the beginning of simply admiring the landscape of Shaiqiu, now tourists can stay in beautiful hotels in Shaiqiu, enjoy Shaiqiu banquets, watch Shaiqiu performances, and finally dress up as ‘Shai Niang’ to experience rural culture immersively.”

The bamboo weaving shops, glutinous rice cake shops, and rice shops on both sides of Huangling Tianjie not only provide sales, but also provide tourists with hands-on experiences; traditional lanterns such as dragon lanterns and crane lanterns are integrated into the night tour content, allowing face-to-face performances and interactions with tourists. From a single landscape viewing to a diverse form that can be worn, tasted, and experienced by hands, the cultural expression of Huangling Sun Autumn has also changed from looking at the scenery to "entering the scenery."

In Shai Gongfang, Wang Xinghua, who is called "Internet celebrity Shai Qiu Aunt" by netizens, is an authentic Huangling person. "Autumn sun drying is an agricultural custom left over from our ancestors for generations. In the past, we only dried and stored the crops we grew for easy consumption in winter. After the village developed tourism, we did not expect it to be loved by so many tourists. Now everyone can experience it with us."

In recent years, the cultural influence of Huangling Sun Autumn has continued to extend overseas. In October 2023, Huangling was selected as the "Best Tourism Village" by the United Nations World Tourism Organization. "There are also more and more foreign tourists. I teach them how to flip the peppers with bamboo plaques, use crops to spell out their favorite patterns, and experience the fun of autumn sunbathing." Wang Xinghua said.

From sightseeing and taking photos to hands-on experience, from the daily farming customs on the cliff drying rack to the trendy experience of "Shine Niang" travel photography, the ancient and traditional farming culture glows with new vitality through the lenses of young people.