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BackChina US$300 dating app ‘marriage-or-refund’ guarantee sparks intense online buzz
China US$300 dating app ‘marriage-or-refund’ guarantee sparks intense online buzz
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SCMP Economy44 minutes agoBusiness1 min readChina

China US$300 dating app ‘marriage-or-refund’ guarantee sparks intense online buzz

Quick Look

Liangpei AI, a Chinese matchmaking start-up launched in July, charges 2,000 yuan (US$300) annually with a full refund if users remain unmarried after three years, challenging conventional dating models in China's 22.6 billion yuan online dating market serving roughly 280 million users.

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Why It Matters

China's online dating market reached 22.6 billion yuan (US$3.4 billion) in 2024, serving roughly 280 million users.

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In China's competitive dating market, a new matchmaking start-up is staking its revenue on a bold wager: find true love, or get every penny back.

Launched in July, Liangpei AI charges an annual membership fee of 2,000 yuan (US$300), which is fully refundable if a user remains unmarried after three years.

The offer is an audacious challenge to a conventional business model built on keeping singles hooked. China's online dating market reached 22.6 billion yuan (US$3.4 billion) in 2024, serving roughly 280 million users.

Open Questions

  • How many users has Liangpei AI acquired since its July launch?
  • What verification process does Liangpei AI use to confirm marital status after three years?
  • What happens to user data if memberships are refunded?

Related Topics

This article was originally published by SCMP Economy.

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