China US$300 dating app ‘marriage-or-refund’ guarantee sparks intense online buzz
Quick Look
Liangpei AI, a Chinese matchmaking start-up launched in July, charges 2,000 yuan (US$300) annually with a full refund if users remain unmarried after three years, challenging conventional dating models in China's 22.6 billion yuan online dating market serving roughly 280 million users.
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Why It Matters
China's online dating market reached 22.6 billion yuan (US$3.4 billion) in 2024, serving roughly 280 million users.
In China's competitive dating market, a new matchmaking start-up is staking its revenue on a bold wager: find true love, or get every penny back.
Launched in July, Liangpei AI charges an annual membership fee of 2,000 yuan (US$300), which is fully refundable if a user remains unmarried after three years.
The offer is an audacious challenge to a conventional business model built on keeping singles hooked. China's online dating market reached 22.6 billion yuan (US$3.4 billion) in 2024, serving roughly 280 million users.
Open Questions
- How many users has Liangpei AI acquired since its July launch?
- What verification process does Liangpei AI use to confirm marital status after three years?
- What happens to user data if memberships are refunded?




