CJ CheilJedang, premium distilled beverage ‘Jari’ enters the western US market… LA launch event held

CJ CheilJedang [097950] announced on the 5th that its premium spirits brand ‘Jari’ will expand its local business by entering the western US market following New York.

Zari is a distilled soju brand created by CJ CheilJedang, in collaboration with Munbae Liquor Distillery and Danong Bio, by maturing Korean traditional liquor concentrate.

CJ CheilJedang held a seat launch event at the restaurant 'Niku X' in downtown Los Angeles (LA), USA, on the 29th of last month (local time).

At that time, about 100 people from the local dining and bar industry attended the event and tasted three types of Zari products and experienced pairing with Korean food. A case of coexistence with a domestic collaborative brewery was also introduced.

Previously, at an event held in Manhattan, New York on the 22nd of last month (local time), a program with the theme of pairing the flavor of Korean spirits and Korean food was held with officials from major local Korean restaurants and bars, including Jeongsikdang, Juok, and Jua, in attendance.

In New York, we have confirmed the delivery of Zari products to Michelin star restaurants such as Jeongjeongdang and Joook, as well as Seoul Salon and Nari, and will expand sales channels starting this month.

An official from CJ CheilJedang said, "We have confirmed the interest in K-distilled spirits in the local gourmet industry in New York and LA," and added, "We will collaborate with local partners to expand sales channels where people can experience the place."