Australia's competition regulator has filed civil proceedings against Sunny Queen and 11 other egg producers, alleging they coordinated on production, supply, and property purchases since October 2020 to reduce competition, marking the first concerted practice case under laws introduced in 2017.
AI-generated summary
The ACCC launched court action over a year prior against vegetable producers for alleged price-fixing in supplying Aldi. Concerted practice prohibitions were introduced in Australian competition law in 2017.
Australia's competition regulator has launched legal action against some of the country's biggest egg producers alleging "cartel conduct" and other anti-competitive behaviour.
Sunny Queen, the largest egg supplier in Australia, and 11 other producers and suppliers are alleged to have breached competition laws by coordinating on the production and supply of eggs since at least October 2020.
The Australian Competition and Consumer Commission (ACCC) filed civil proceedings in the Federal Court today, alleging the companies had coordinated on a range of decisions.
The ACCC alleges that since at least October 2020, egg suppliers and producers coordinated on a range of business decisions, including buying a property in Queensland to stop a rival supplier acquiring it.
The legal filing comes over a year since the ACCC launched court action against several large vegetable producers, alleging they formed a price-fixing cartel in supplying supermarket Aldi
Producers and suppliers named
The ACCC alleges the egg suppliers and producers coordinated on decisions about production volumes, distribution, expansion plans and culling to manage perceived oversupply in a way that likely "substantially reduced competition for many years".
ACCC chair Gina Cass-Gottlieb said eggs were an important household staple, and the alleged behaviour could result in less competitive prices for consumers.
"When you have good functioning competition then you have more choice, you also have price competition so lower prices," she told the Victorian Country Hour.
"Our concern is that when parties are not competing and they start working together and consumers can ultimately miss out.
Sunny Queen is Australia's largest wholesale egg supplier, holding about one-third of the market for supply of eggs to retailers such as Woolworths, Coles, Metcash, Aldi and Costco.
The company has warehouse and distribution facilities in Queensland, New South Wales, Victoria, South Australia and Western Australia.
The proceedings involve allegations against entities including Sunny Queen, Doug Hall Poultry Pty Ltd, Alpair Pty Ltd trading as McLean Farms, Ellerslie Free Range Farms Pty Ltd and Kinross Farm Pty Ltd along with seven other companies.
Farm sale examined
The ACCC alleges Sunny Queen, Hall and McLean Farms's coordination extended to purchasing a property in Pittsworth, Queensland, to prevent rival egg suppliers acquiring it.
"We also allege this had the effect of substantially lessening competition," Ms Cass-Gottlieb said.
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The competition regulator also alleged Sunny Queen restricted how many eggs its rival Kinross could sell to customers, and prevented Kinross from selling its eggs to Coles, Woolworths, Aldi, Metcash or Costco.
A spokesperson for Sunny Queen denied all allegations.
"Sunny Queen has cooperated fully with the ACCC throughout the course of its investigation," the spokesperson said.
The company said the allegations related to the terms of its agreements with its shareholders and main egg suppliers in Queensland and Victoria. It said it would remain "business as usual" while the matter was before the courts.
Doug Hall Poultry, McLean Farms, Kinross Farm, Yallamundi Farms and Ellerslie Farmers have been contacted for comment.
Anti-competitive conduct
It is the first case the ACCC has brought involving concerted practice allegations since the prohibition was introduced in 2017.
A concerted practice involves cooperation between businesses that goes beyond them acting independently in response to market conditions.
"It can involve competitors coordinating their behaviour in ways that harm competition, even if there's no formal agreement," Ms Cass-Gottlieb said.
The ACCC alleges that the egg industry is highly concentrated, with a small number of large suppliers and significant barriers to entry and expansion.
Eggs are an important household staple, with Australians eating an average of more than 250 each a year, according to the ACCC.
AI outlook — possibilities, not facts
The Federal Court will hear the ACCC's civil proceedings against the egg producers
Very likely · Within months
Sunny Queen and other named companies will continue to deny the allegations and defend their conduct in court
Very likely · Within months
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