The demand for homes oriented towards well-being and quality of life is growing in Italy

Once the era of 'two hearts and a hut' has finally passed, the demand for homes capable not only of meeting functional criteria but also of promoting the physical, mental and relational well-being of those who live there is growing in Italy. This is highlighted by a survey conducted by the Humans&Data agency according to which the quality of the living environment and satisfaction with the home affect, respectively, the quality of personal relationships and the overall level of well-being and existential satisfaction.

In particular, those who live in neighborhoods close to parks and green areas record, for example, levels of happiness on average 18% higher, while living in contexts characterized by good neighborly relations is associated with an increase of 18%. Pedestrianism and cycling contribute, in turn, to an increase of over 30% in general happiness while the possibility of organizing activities in common spaces is worth a +21%. Wellness thus enters the heart of the real estate business, transforming the way living environments are designed, homes redeveloped and investments in the sector oriented.

Evidence also confirmed by research conducted by the Global Wellness Institute according to which the value of the so-called 'wellness real estate', currently estimated at 548 billion dollars globally, will exceed one thousand billion dollars by 2029.