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Back进博手记|在全球创新中看见中国印记
进博手记|在全球创新中看见中国印记
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中国新闻网24 minutes agoBusiness4 min readChinaView translation

进博手记|在全球创新中看见中国印记

国际品牌从中国消费者审美、生活方式和本土科技中汲取创新灵感,联合研发成果走向世界

Quick Look

第九届中国国际进口博览会显示,MUJI、宜家、卡骆驰等国际品牌将中国传统元素融入产品;欧莱雅、美敦力、西门子等跨国企业与中国企业联合研发,产品远销海外。中国市场正从销售目的地转变为全球创新的参与者和贡献者。

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Why It Matters

文章报道第九届中国国际进口博览会开幕首日的现场情况,介绍MUJI、宜家、卡骆驰等国际品牌将中国传统元素融入产品设计,以及欧莱雅、美敦力、西门子、拜耳等跨国企业与中国企业联合研发、本土化生产并将产品销往海外市场的案例。

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全球品牌的创新灵感,正在从中国消费者的日常生活中生长出来。

记者在第九届中国国际进口博览会开幕首日看到:MUJI无印良品采用中国传统植物染工艺制作汉麻服饰、宜家把中国生肖文化融入家居用品、卡骆驰把上海石库门建筑搭配在“洞洞鞋”上……这些来自国际品牌的新产品都带着各自不同的中国印记。

11月5日,观众在第九届进博会国家展中国馆观看机器人茶道表演。新华社记者刘颖摄

中国文化元素、本土原材料,正成为国际品牌开发新产品的灵感来源。这并非简单地添加中国元素,而是越来越多跨国企业开始从中国人的审美偏好、生活方式和消费习惯中寻找创新灵感,并将这些本土洞察转化为产品设计和创新的新思路。

来自中国的灵感不止于商品外观,更在于产品背后的功能、技术和研发理念:当中国市场不断涌现新需求,中国本土科技企业创新步伐持续提速,跨国企业在这里寻找的,已不只是消费者,更多的是合作伙伴。

法国美妆品牌欧莱雅此前在进博会上结识中国科创企业,联合开发深度护理仪应用到在瑞士、法国和澳大利亚市场销售的产品中。近年来,这家企业与中国企业合作开发重组胶原蛋白技术,与中国医疗机构共建联合实验室,进一步将企业研发与本土资源紧密连接起来。

从进博会展台上的一次相遇,到技术共创,再到应用于海外市场……源自中国创新生态的成果,借助跨国企业的研发、品牌和渠道网络走向世界,进博会早已不只是展示新品的舞台。

11月5日,人们在进博会国家展法国馆参观。新华社记者邢广利摄

变化还在向更深的产业环节延伸。

美敦力在中国的研发中心已累计研发近80款产品,其中近70款成功上市,超过40款远销海外。第九届进博会全球首发的骨科手术导航定位系统,就是由美敦力中国团队自主研发,与中国骨科专家深度共创。在江苏常州,美敦力康迪生产基地制造的电动吻合器实现了从研发、设计到生产环节的全面本土化,并销往多个欧洲国家,服务全球患者。

中国不再只是全球技术的引进者和本土化应用者,也开始参与产品研发,甚至成为创新的主场。

与之类似,连续九年参加进博会的西门子公司也在展会上对接中国生态合作伙伴,推出几十款本土创新产品,不仅服务中国市场,还逐步进入东南亚、印度、欧洲、中东和南美市场。

11月5日,在第九届进博会技术装备展区的德国卡赫展位,工作人员直播展示清洁用具。新华社记者王翔摄

除了研发和创新,记者在展会现场还感受到,中国制造能力也在进一步深度融入跨国企业的生产体系。进博会现场,总部位于德国的拜耳公司展示了一款高压造影注射系统。这是该系统本土化生产后的“首展首秀”。展台工作人员介绍,中国高端制造能力在企业的生产链条中已经不可或缺。本土化生产的产品与进口产品执行同样标准,但由于中国拥有强大的供应链配套能力,能够最大限度提升生产效率,服务患者需求。

从一双鞋、一件衣服,到一款工业产品、一项新技术,中国市场在为全球企业提供消费需求的同时,更提供技术方案、发展动能和创新灵感。

开放让商品、资本、技术和人才跨越国界,也让不同国家的产业能力、创意和文化在交流中相互激发。中国市场由此不再只是全球产品的销售目的地、全球技术的应用场景,也日益成为全球创新的参与者和贡献者。

从引进产品到联合创新,从本土研发到全球应用,进博会展现的不只是中国与世界共享市场机遇,更是中国与世界共同创造发展机遇。开放的中国,让更多创新成果惠及全球,助力各国共同发展,为世界经济作出越来越重要的贡献。

随着中国开放的大门越开越大,全球创新中的中国印记必将更加鲜明。

What to Watch

AI outlook — possibilities, not facts

  • 更多国际品牌将把中国传统元素和本土洞察融入产品设计

    Likely · Within months

  • 跨国企业与中国企业的联合研发项目将继续增加

    Likely · Within months

  • 中国制造能力将更深度融入跨国企业生产体系

    Likely · Within months

Open Questions

  • 具体联合研发项目的投资金额和时间表
  • 本土化产品在海外市场的具体销售数据
  • 其他国际品牌是否有类似合作计划

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This article was originally published by 中国新闻网.

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