Advertisers now have access to targeted advertising in the Max messenger

MOSCOW, October 5 - RIA Novosti. Promotion in Max has become available to entrepreneurs and content authors: users can place targeted advertising through the VK Advertising account, the Max press service said.

“You can place targeted advertising in channels in the national messenger through the VK Advertising account. Later, other Russian advertising platforms will be able to join in testing the functionality,” the message says.

It is noted that promotion is available in channels with an audience of over a thousand subscribers. Advertisements are placed after the main content and can lead both to advertised channels in Max and posts in them, and to external sites. Advertisers have two ad formats available - text and visual-text.

To launch an advertising campaign, you need to go to the advertising account "VK Advertising", select the promotion object "Channels" and add a link to your channel, set up targeting by geography, demographics and other audience characteristics and add an ad in "Max".

Previously, Max expanded the ways bloggers can earn money - owners of public channels had the opportunity to connect donations for content using the VK Donat chatbot in the national messenger.