LFI MP Mathilde Panot sparked a lively controversy after announcing that she would not wear the Pink October ribbon, criticizing the origin of the campaign and linking the pesticide manufacturer Syngenta to Israel's colonial expansion, which provoked reactions from the Minister of Health Stéphanie Rist, the Minister of Gender Equality Aurore Bergé and the head of the RN Marine Le Pen.
AI-generated summary
The Pink October campaign, launched in the United States in 1985 and popularized in France since 1994, aims to raise awareness of breast cancer screening. Mathilde Panot criticizes its commercial origin, linking ICI to Syngenta and Israel.
The breast cancer screening awareness campaign is turning into a political game. Mathilde Panot attracted strong criticism after announcing on Saturday that she would not wear the Pink October ribbon.
“I will not wear the Pink October ribbon,” she says in a video posted on X, emphasizing that “France is the second country in the world most affected by breast cancer.”
Criticism of “macronie, the right and the extreme right”
To justify herself, the LFI MP believes that “when we scratch the pink varnish, we discover absolute cynicism”. She assures that the campaign that became Pink October was launched in the mid-1980s by Imperial Chemical Industries (ICI), a company which then sold “the poison that makes you sick” and “then the treatment for that same disease”. She also describes as “hypocrites” “the macronie, the right and the extreme right” who “pin their chests rosy”.
These comments sparked a strong reaction from the Minister of Health Stéphanie Rist, who said on X that “the fight against breast cancer deserves better than scientific approximations and political controversies”. “Aren’t you ever ashamed? » for her part launched the Minister of Gender Equality Aurore Bergé, while the High Commissioner for Children Sarah El Haïry assured that “the Pink Ribbon has existed in France since 1994, well before Macron”
“Breast Cancer Awareness Month” was launched in 1985 in the United States, and according to the Pink Ribbon association, the history of the ribbon itself began there in 1992, at the initiative of the cosmetics company Estée Lauder and Self magazine.
Panot attacks “Israel’s colonial expansion”
In her video, Mathilde Panot underlines the link which led, via several mergers, a branch of ICI to the pesticide manufacturer Syngenta, and she considers that the latter is “closely linked to Israel’s colonial expansion project” via its subsidiary Adama which produces “generic pesticides” there.
Our articles on the Pink October campaign
“Mathilde Panot refuses to wear the pink ribbon […] because she sees it as a link with Israel. This obsession, behind which there is an increasingly assertive anti-Semitism […] will not deceive anyone,” responded RN leader Marine Le Pen.
AI outlook — possibilities, not facts
The controversy surrounding Mathilde Panot's refusal to wear the pink ribbon will continue to provoke political and media reactions in the days to come.
Very likely · Within days
Associations linked to Pink October could strengthen their communications on the origin and financing of the campaign to counter Mathilde Panot's accusations.
Likely · Within weeks
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LFI MP Mathilde Panot refused to wear the pink ribbon of Pink October in a video viewed more than a million times, accusing the campaign of being linked to companies producing pesticides and Israel, which provoked critical reactions from figures from the center and the far right.

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