Children's Day 2026: Commerce in Rio Grande do Norte projects turnover of R$ 194.6 million

The projection considers consumer spending on gifts, in addition to trips and celebrations related to the date.

In the capital, the estimate is R$125.88 million, a nominal growth of 9.3% and a real increase of 4.9% in relation to 2025. In Mossoró, the forecast is R$35.55 million, a nominal increase of 8.7% and a real increase of 4.3%. Parnamirim became part of the research this year and is expected to generate R$33.17 million.

In Christmas, 72.7% of consumers stated that they intend to buy gifts for the date, compared to 69.8% in 2025. It is the highest percentage in the historical series, starting in 2022. In Mossoró, the index went from 57.8% to 60.5%, also the highest in the series.

According to IFC's technical analysis, around 85% of the estimated real growth in spending on gifts in Christmas and Mossoró is related to the increase in purchase intention, and not to a significant increase in the amount spent individually.

Average spending on gifts should reach R$165.31 in Natal, R$150.36 in Mossoró and R$154.12 in Parnamirim. Consumers also intend to buy more items: the average is 2.14 gifts per person in Natal, 2.30 in Mossoró and 2.18 in Parnamirim.

Toys appear as the main gift option in the three cities. They represent 59% of purchasing intentions in Natal, 54.8% in Mossoró and 54.3% in Parnamirim. Clothing also appears among the most sought after options, mainly in Mossoró and Parnamirim.

Price is the main factor considered by consumers when choosing gifts. Offers and promotions were mentioned by 58.8% of those interviewed in Natal, 63% in Mossoró and 66.6% in Parnamirim.

In addition to gifts, tours and celebrations should also move the service sector. The average expenditure expected for these activities is R$191.48 in Natal, R$170.21 in Mossoró and R$173.65 in Parnamirim. Compared to 2025, real spending on tours grew by 1.7% in Natal and 2.8% in Mossoró.

The Shopping Intentions Survey for Children's Day 2026 interviewed 1,618 consumers between the 3rd and 12th of September. 611 people were interviewed in Natal, 506 in Mossoró and 501 in Parnamirim.

The research has a confidence level of 95% and an approximate margin of error of four percentage points.