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BackDie US Open haben ein Influencer-Problem, und es wird schlimmer
Die US Open haben ein Influencer-Problem, und es wird schlimmer
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Spiegel Sport3 hours agoSports1 min readGermanyView translation

Die US Open haben ein Influencer-Problem, und es wird schlimmer

us openinfluencersocial media

Quick Look

Die US Open nutzen vermehrt Social-Media-Influencer, um ein jüngeres Publikum zu erreichen, was den Tennissport verändert und Kritik hervorruft.

AI-generated summary

Why It Matters

Die US Open versuchen, über Social-Media-Influencer ein jüngeres Publikum anzusprechen, indem sie diese während der Matches filmen und in eigenen Suiten unterbringen.

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Dieser Ausdruck wurde am 04.09.2026 erstellt und ist ausschließlich für den persönlichen Gebrauch lizenziert.

Andere Nutzungen verletzen das Urheberrecht

Ärger beim Tennis-Grand-Slam »Die US Open haben ein Influencer-Problem, und es wird schlimmer«

Sie filmen sich während der Matches, tummeln sich in einer eigenen Suite: Mithilfe von so vielen Social-Media-Stars wie noch nie wollen die US Open ein neues Publikum erreichen. Wie das den Sport verändert.

Von Lukas Brems

04.09.2026, 15.01 Uhr

Open Questions

  • Wie genau verändert die Influencer-Präsenz das Zuschauererlebnis vor Ort?
  • Welche konkreten Auswirkungen hat diese Strategie auf die traditionelle Tennisfangemeinde?
  • Wie messen die US Open den Erfolg ihrer Influencer-Kampagne?

Related Topics

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PeopleLukas Brems
OrganizationsUS OpenSPIEGEL
PlacesVereinigte Staaten
Topicsinfluencersocial mediatennispublikumsportlukas brems
This article was originally published by Spiegel Sport.

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