Great Imagination appoints new CEO Kim Hye-jeong... Joint management with CEO Cho Hyung-kwon
The first female CEO in the delivery industry, the task of strengthening differentiation and competitiveness
Quick Look
- Great Sangsang, the operator of delivery app Yogiyo, has appointed CMO Hye-jeong Kim as its new CEO.
- CEO Kim will take on the role of co-CEO with CEO Cho Hyung-kwon from the 10th, becoming the first female CEO in the delivery industry.
- The task is to secure Yogiyo’s differentiated competitiveness and expand its market presence.
AI-generated summary
Why It Matters
Yogiyo is launching a new representative system to secure differentiated competitiveness and expand its market presence in the delivery app market, where Baedal Minjok and Coupang Eats are the two strongest companies.
Great Sangsang, the operator of delivery app Yogiyo, announced on the 9th that it has appointed Chief Marketing Officer (CMO) Kim Hye-jeong as its new CEO.
CEO Kim will take on the role of co-CEO with CEO Cho Hyung-kwon starting from the 10th. The company explained that CEO Kim is the first female CEO in the delivery industry.
After graduating from Ewha Womans University, CEO Kim started at Cheil Worldwide and worked in marketing, brand strategy, and customer experience (CX) at IBM Korea, Yanolja, Watcha, and Air Premia.
After joining Yogiyo last year, he oversaw marketing and brand strategy and led the introduction of a point accumulation service, integrated shopping cart, and expansion of simple payment methods.
Great Imagination plans to strengthen differentiated customer experiences and expand cooperation with major partners based on CEO Kim's marketing capabilities.
With Baedal Minjok and Coupang Eats forming a two-tier structure, CEO Kim's task is expected to be to secure Yogiyo's differentiated competitiveness and expand its market presence.
CEO Kim said, “We will create an irreplaceable app that customers are looking for through differentiated experiences and benefits.”
Open Questions
- How will the roles of the two representatives be divided under the joint representative system?
- What is Yogiyo’s specific strategy to secure differentiated competitiveness?
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