
Scholar Shen Rongqin analyzes Chiang Wanan’s image transformation from eloquent and eloquent to resolute and dull and his election strategy
AI-generated summary
The Taipei mayoral election is fiercely competitive, and the image and speech performance of the candidates have become the focus of discussion.
The year-end election campaign has entered a fever pitch, but Taipei Mayor Chiang Wanan has been embroiled in many controversies recently. Shen Rongqin, an associate professor at York University in Canada, analyzed that four years ago, Taipei City held a mayoral candidate debate, and Jiang Wanan, Chen Shizhong and Huang Shanshan had a heated debate on the stage. After the debate, the pro-blue media praised Jiang Wanan for his first-rate eloquence and impeccable eloquence, which became the anchor of Jiang Wanan's image in the minds of blue camp supporters. Four years later, when Jiang Wanan ran for re-election as mayor, encountering the "ocean current" set off by Shen Boyang, Jiang Wanan's image in the minds of blue camp supporters was once again flipped.
Shen Rongqin stated in a Facebook PO post that four years ago, Taipei City held a mayoral candidate debate, and Jiang Wanan, Chen Shizhong and Huang Shanshan had a heated debate on the stage. After the debate, the pro-blue media praised Jiang Wanan for his first-class eloquence and impeccable eloquence, which became the anchor of Jiang Wanan’s image in the minds of supporters of the blue camp. For example, Vision Magazine invited pro-blue scholars Liao Daqi and Niu Zexun to comment, saying that among the three, Jiang Wanan performed the best. Not only did he speak fluently, and his gestures and eyes had the charm of the masses, but he also praised Chen Shizhong's sharp performance in epidemic prevention during the speech. Lanying famous mouth also pointed out that Jiang Wanan showed strong speaking skills, including cadences, 30-second logical endings, etc., and "pinch" on TV "bite (news short video clip)" is perfect, very suitable for cutting into short video promotions such as Douyin.
Shen Rongqin pointed out that this is the perfect change of Jiang Wanan's image in Lanying. It turned out that when Jiang Wanan was a legislator, because of his handsome appearance, he was often sought after by female reporters from the Legislative Yuan, who rushed to take photos with him. After running for mayor, Jiang Wanan successfully transformed from a noble son of the Jiang family into an eloquent politician in the minds of his supporters. However, in the minds of Green Camp supporters, Jiang Wanan's image is completely different.
Shen Rongqin continued to point out that when Jiang Wanan accepted an exclusive interview with Wang Weizhong, it was originally to build momentum for him. Unexpectedly, Jiang Wanan either couldn't answer Wang Weizhong's questions, or his words were empty. Even Wang Weizhong, who was close to his relatives, only gave him In response to his marginal passing score of 65 points, Green Camp supporters said that Jiang Wanan's answers were all the same, as if he had memorized a manuscript, describing him as "clear in articulation but vague in answers", as "modern bureaucratic dullness". I think that if Jiang Wanan doesn't memorize the manuscript, he won't be able to answer the questions.
Shen Rongqin analyzed that four years later, when Jiang Wanan ran for re-election as mayor, encountering the "ocean current" set off by Shen Boyang, Jiang Wanan's image in the minds of Blue Camp supporters was once again flipped because of Shen Boyang's exposition ability, from Ping Xiulin, Wang Weizhong to Li Sixuan's exclusive interviews across the stratosphere, and then When asked about Jiang Wanan's embarrassment that he could not answer without the help of the bureau chief, and the same memorized answers, Jiang Wanan's "Ask A and Answer B" also surpassed the green camp and became the consensus of all Taipei people. At this time, Jiang Wanan's image in the minds of the blue camp supporters was once again reversed. This time, supporters of the blue camp no longer viewed him as an eloquent person, but as an honest man who was resolute and dull and not good at fancy political propaganda. Therefore, it is difficult to express himself in front of the camera, but he is a political figure who is willing to do practical things and is worthy of support.
Shen Rongqin bluntly said that with the rise of the ocean current and the two sides' polls being neck and neck, Jiang Wanan decided to fight a hot war instead. Jiang's team also began to portray Shen Boyang as a man who concealed his true nature for the election and showed the false appearance of a warm man, with a eloquent tongue, but in fact he could not do as well as Jiang Wanan. Only by completely abandoning the persona of Jiang Wanan four years ago can Blue Camp supporters resolve the cognitive difficulties in their hearts. This is exactly why Jiang Wanan supports Yin Wei so much.

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