The Rolls-Royce of the citrus world makes a domineering appearance, Taitung Chengdu Navel Orange Festival is a hot seller

The Sanxiantai Navel Orange Festival, hosted by the Taitung County Chenggong Township Farmers’ Association, kicked off today. In order to echo the navel orange’s reputation as the “Rolls-Royce of the Citrus World,” the organizer specially parked a pure white Rolls-Royce convertible on the red carpet this year alongside a giant model of the navel orange, symbolizing the Chenggong Township Navel Orange’s irreplaceable premium status.

November every year is the Chenggong Town navel orange production season. The Farmers Association stated that the planting area of ​​navel oranges in Chenggong Town is about 40 hectares, and the normal annual output can reach 500,000 jins. Although this year's production has been reduced by about 20 to 30% due to the impact of the typhoon, the total output is estimated to be still more than 300,000 jins. In response to the continued rise in electricity, oil, fertilizer, labor and other costs, the price of navel oranges has been slightly adjusted this year by 10 yuan, to 110 yuan per catty, including home delivery of 120 yuan (a box of 10 catties is 1,200 yuan). Although the price has been slightly adjusted, the quality remains high.

Chen Xinyan, director of the Taitung District Agricultural Improvement Farm, pointed out that the appearance of some fruits was slightly affected by Typhoon Qiangbi in late October, but the internal quality and flavor were excellent. The pulp was delicate and the sweetness generally reached 12 to 13 degrees, showing top quality.

Lin Meihua, sub-director of the Eastern District Branch of the Agri-Food and Food Administration, also affirmed the careful guidance of the Chenggong Town Farmers Association. 8 to 9 hectares of navel oranges in the local area have obtained production and sales history verification, allowing foreign consumers not only to eat delicious food, but also to buy and eat with confidence through the traceability mechanism. Local specialty agricultural products such as roselle and wood turtle fruit drinks were also gathered on site, fully demonstrating the diverse agricultural charm of Chenggong Town.

The results of the highlight of the event, the "2026 Navel Orange Festival Navel Orange Fruit Evaluation", were also officially announced. The judging team said that the quality of the fruits in the first class this year was extremely high, with appearance, quality and flavor all on par. The score difference was only one or two points, which made the judges say it was very difficult to choose. In the end, farmer Zeng Xinlai won the championship this year with a total score of 77 points. The runner-up was Su Meilu (73 points), and the third place was won by Zeng Meihui (73 points) and You Changsheng (70 points).

Lai Kuncheng, chairman of the Rural Credit Insurance Fund, delivered a speech at the scene, emphasizing that the farmers' associations in various townships in Taitung have performed extremely well in promoting agricultural products, production and marketing, and organizing activities. The Rural Credit Insurance Foundation assists farmers' associations in promoting local agriculture, farmer services, and various businesses.