
German Gref announced a gradual transition of clients to digital services
Sberbank maintains offline infrastructure for clients who are not ready to switch to digital, said the head of the bank, German Gref, at the Digital Solutions forum, noting the general trend towards digitalization.
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The head of Sberbank, German Gref, spoke at the Digital Solutions forum, where he spoke about the bank’s strategy in relation to digital and offline services.
Sberbank maintains offline infrastructure for those who are not yet ready for a complete transition to digital services, but are already seeing a trend toward digital transition, said Sberbank CEO German Gref.
“It seems to me that in relations with a client the word “overcome” does not work very well. We must follow the client and offer him such convenient services that he wants to switch and use a new set of services, but obviously the trend is that people are gradually switching to digital services,” he said, speaking at the Digital Solutions forum.
Gref explained that for users who are not yet ready to switch to digital services, there must be an offline infrastructure. “This does not mean that we should not improve it; our departments are undergoing very big changes,” he added.

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