Reporters Qi Zhiming Wang Mingfeng Ye Chuanzeng
Autumn is getting stronger, and the cultural tourism consumer market is booming with vitality. From red scenic spots to small county towns, from immersive cultural tourism to smart green consumption, new consumption scenarios, new business formats, and new models are emerging.
From "checking in" to "immersing", cultural tourism consumption is going deeper and deeper.
Become a participant in the story, walk in the old streets and alleys, and have conversations with teachers and students of Southwest Associated University across time and space... At the Memorial Hall of Southwest Associated University Mengzi Branch in Mengzi City, Yunnan Province, the real-life scripted tour project is very popular among tourists. "In the immersive plot experience, I have a deeper understanding of the struggle stories of our ancestors." said tourist Wang Ziran.
In Chaotian District, Guangyuan City, Sichuan Province, the Mingyue Gorge Scenic Area has launched a pass-through experience. Tourists wear Hanfu and hold "literary certificates" to "travel" on the ancient plank road for thousands of years.
From "passing by" to "staying", small towns in counties release new momentum.
At the Huahu Valley Scenic Area in Yantang Town, Chaling County, Zhuzhou City, Hunan Province, the grassland music carnival attracted many tourists. In the cute pet home, children interact with small animals; on the grassland, tourists fly kites, shoot archery, and ride horses. As night falls, pop songs and talk shows take turns, cheers and fireworks blend together. Income from comprehensive cultural tourism such as sales of agricultural and sideline products in scenic spots, B&Bs, and farmhouses has increased significantly, effectively stimulating the vitality of rural agricultural cultural tourism consumption.
More passengers are flocking to small towns, and "touring to the county" has become a new trend in tourism consumption. Meituan data shows that visits to entertainment venues in third-tier and below cities increased by 258% compared with before the National Day holiday, and the growth rate was about 1.9 times that of first- and second-tier cities. Among the popular destinations for high-star hotel bookings, cities such as Lijiang, Dali, Yan'an, Huangshan, and Yili performed well.
From "night tours" to "night shopping", the nighttime economy continues to be booming.
In Nankeng Town, Luxi County, Jiangxi Province, the 34th "Nanxi Cup" basketball game attracted a large number of citizens and tourists. The event attracted more than 50,000 villagers and tourists to watch and spend money, driving the profits of local snack bars to increase by more than 200,000 yuan. The average daily sales of mobile vendors around the basketball court reached more than 5,000 yuan, activating the rural "night economy". Luxi County also holds a hot-air balloon music carnival in the Xianfeng Sanbao Garden Scenic Area. The music parties and bonfire parties at night are very lively.
In Gucheng Street, Sucheng District, Suqian City, Jiangsu Province, the upgraded Gubei · 1996 Block is a splendid nighttime consumption area, with specialty snacks, trendy catering, stage performances, leisure entertainment and other businesses gathered together, and people coming and going. Nighttime consumption performance is outstanding and has become a new engine for regional consumption upgrade.
From "traffic" to "retention", policy services work together.
The booming consumer market is inseparable from precise policies and continuous optimization of services. This year’s fourth batch of 62.5 billion yuan of ultra-long-term special government bonds to support the trade-in of consumer goods was released before the National Day holiday, coupled with local matching subsidies to help stimulate consumption vitality. During the National Day Cultural and Tourism Consumption Month, more than 20,000 cultural and tourism activities were held intensively across the country, and more than 310 million yuan in consumer vouchers and other consumption subsidies were issued, providing consumers with more choices.
As policy effects continue to be released and high-quality supply continues to expand, consumption potential continues to be released, reflecting the people's yearning for a better life.
