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Back台灣東區觀光圈聯盟協會成立，推動花東縱谷與東部海岸跨域整合
台灣東區觀光圈聯盟協會成立，推動花東縱谷與東部海岸跨域整合
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自由时报2 hours agoTravel2 min readChinaView translation

台灣東區觀光圈聯盟協會成立，推動花東縱谷與東部海岸跨域整合

台灣東區觀光圈聯盟協會花東縱谷東部海岸

Quick Look

台灣東區觀光圈聯盟協會於6日在台東成立，旨在打破行政與地理界線，整合花東縱谷山線與東部海岸海線資源，以「East of Taiwan」為品牌推動深度觀光體驗，觀光署長陳玉秀指出協會將協助民間業者跨域合作，將自然景觀、原住民文化及特色產業轉化為具市場吸引力的旅遊產品。

AI-generated summary

Why It Matters

為增加觀光收入，花東地區業者曾組織多個協會，但多侷限於特定行政區域，合作受限。此次協會成立具官方色彩，旨在跨域整合山海資源。

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「台灣東區觀光圈聯盟協會」成立，「花東本一體」不僅是口號。（記者劉人瑋攝）

「台灣東區觀光圈聯盟協會」6日在台東成立，串聯花東縱谷觀光圈與東部海岸觀光圈（探索東海岸），打破行政與地理邊界推動的跨域觀光整合。觀光署長陳玉秀說，許多協會團體多侷限於特定行政區域，彼此合作上多有限制，但對遊客來說卻會造成體驗上落差，協會如今就是要「打群架，觀光做大」。

其實為了增加觀光收入，花東業者沒少組織協會，但這次的協會是在台灣屬於官方色彩較重的之一，全台也各有類似協會分佈全台。

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觀光署表示，「東區觀光圈」期待打破傳統行政與地理界線，將「花東縱谷」的山線風光與「東部海岸」的海線資源緊密結合。以「East of Taiwan」為核心品牌，透過花東兩地在地業者的跨域合作與資源共享，將散落於山海之間的自然景觀、原民文化及特色產業，淬鍊為具備市場吸引力的深度體驗行程，讓旅客能以更從容的慢活節奏，感受東台灣的獨特魅力。

陳玉秀說，觀光圈政策的精神在於透過跨域串聯，打破花東縱谷與海岸的地理界線，把兩條軸線的觀光資源整合為一體；協會的成立，正是深化山海資源跨域整合的具體成果，台灣東區觀光圈聯盟協會正是秉持「民間自主經營、公部門全力輔助」的精神，將花東縱谷與東部海岸兩大觀光圈的產業資源串聯起來，把分散的觀光亮點轉化為能實際銷售、創造商機的旅遊產品，未來也將持續協助推動東台灣觀光邁向全新高度。

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What to Watch

AI outlook — possibilities, not facts

  • 台灣東區觀光圈聯盟協會將協助推動東台灣觀光邁向全新高度

    Likely · Within months

  • 協會將把分散的觀光亮點轉化為能實際銷售、創造商機的旅遊產品

    Likely · Within months

Open Questions

  • 協會具體將如何分配資源與利益給成員業者？
  • 觀光署將提供哪些具體形式的輔助與資源？
  • 「East of Taiwan」品牌將如何在國際市場推廣？

Related Topics

台灣東區觀光圈聯盟協會
People陳玉秀
Organizations觀光署
Places花東縱谷東部海岸台東
Topics花東縱谷東部海岸觀光署陳玉秀East of Taiwan跨域觀光
This article was originally published by 自由时报.

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