Kia debuts new Seltos Hybrid in Europe at Paris Motor Show

Kia [000270] unveiled the new Seltos Hybrid for the first time in Europe at the 2026 Paris Motor Show and began expanding its lineup of electrified vehicles.

Kia announced that it introduced the second-generation Seltos hybrid, K4 hybrid, and high-performance electric vehicle GT model at the motor show that opened in Paris, France on the 12th (local time).

The Seltos is Kia's second-largest selling model globally.

The new Seltos Hybrid is the first Kia vehicle to be equipped with an electronic all-wheel drive system (e-AWD). This is a technology that improves traction and driving stability by precisely distributing driving force.

Kia also unveiled the new K4 Hybrid, which will begin production on the 15th, for the first time in Europe. This model is released in two forms: hatchback and sports wagon.

A high-performance GT lineup including electric vehicles EV3 GT, EV4 GT, and EV5 GT was also introduced. The purpose-based vehicle (PBV) PV5 Cargo and 7-seat PV5 Passenger will also be displayed.

Kia's new registrations in Europe from January to August this year increased by 9.0% compared to the same period last year, and its market share recorded 4.1%. Kia plans to strengthen its presence in the European market by expanding its lineup of hybrid and electric vehicles.

European and Chinese automakers competed to secure market share in Europe by unveiling up to 60 new models at this motor show.

According to Reuters, about 20 Chinese brands, including BYD and Cherry, participated in this event. It is twice the size of the 2024 event. Chinese companies are speeding up their efforts to target the European market amid sluggish domestic sales. Aito will introduce four types of luxury electric SUVs targeting the European market, and Changan Automobile will launch two new brands, including Nevo and Avatar.

Stellantis, which aims to regain its position in the European market, introduced 6 new cars and 9 concept cars.