Canton Fair Observation: China’s green building materials attract overseas buyers with “newness”

China News Service, Guangzhou, October 25 (Reporter Zhang Lu) The second phase of the 140th China Import and Export Fair (referred to as the "Canton Fair") is being held in Guangzhou. Many Chinese companies competed with green, low-carbon and intelligently manufactured building materials products to attract the attention of overseas buyers.

At the booth of Guangdong Greenland Energy Saving Technology Co., Ltd., Mahra Ali Aljabri, a buyer from the Sultanate of Oman, took a fancy to an aluminum alloy awning.

"This product integrates photovoltaic components into the top surface of the awning, which can directly realize outdoor lighting. It also reserves new energy vehicle charging interfaces to accurately meet the supporting needs of global green infrastructure and new energy vehicle exports." Fang Guiping, chairman of the company, said that the company has designed and produced a variety of green and intelligent awning products, which are exported to more than 100 countries and regions. "At this Canton Fair, buyers from Southeast Asia, the Middle East, Europe and other regions have come to discuss cooperation, and some buyers have made appointments to visit the factory."

Mahla Ali Jabri, who is participating in the Canton Fair for the first time, said she plans to purchase a batch of awning products. "Chinese awning products have solid craftsmanship, are low-carbon and smart, and are very competitive in the Middle East market."

Data released by China's State Administration for Market Regulation shows that as of the end of June this year, there were 5,725 green building materials certified companies in China, driving China's green building materials revenue to nearly 130 billion yuan, an increase of more than 10% over the same period last year.

Sinoma Energy Saving (Wuhan) Co., Ltd. will bring new green wall material products such as high-end calcium silicate boards this time. Shao Ye, deputy general manager of the company's engineering board marketing center, said that in the past few days, the company has reached intention orders with buyers from Russia, the United States and other countries, and many buyers have come to negotiate exclusive agency matters.

Shao Ye introduced that the company has built the first calcium silicate board production base invested by a Chinese company in West Africa in Nigeria. "The company's products are exported to many countries such as South Korea, Russia, Italy, and Spain. In the first half of 2026, the company's overseas sales increased by approximately 100% year-on-year."

At the booth of Liri Construction Technology (Guangdong) Co., Ltd., a buyer from Uganda signed an order of more than 20,000 US dollars on the spot.

Qiu Wen, the company's foreign trade manager, said that overseas buyers not only value the high cost performance of products, but also hope to escape the homogeneous competition in the local market through differentiated products. "In the first half of 2026, the company's overseas sales were approximately US$20 million, a year-on-year increase of approximately 30%. At this Canton Fair, the company's new purchasers are mainly from Asia, Africa, the Middle East and other regions, and the number of professional purchasers continues to increase."

Michael, an American buyer, said that China's green building materials products have advanced technology and excellent quality, which are exactly the products he plans to purchase. "Chinese suppliers have outstanding performance in delivery efficiency and customized services, and hope to reach further cooperation." (over)