Taiwan's "Good Savage" continues to hit new highs, with total assets reaching 3.2 trillion yuan

This year, Taiwan's economic growth rate not only hit the highest level in 39 years, but the total size and number of "good savages" in our country also set new highs simultaneously. According to the Financial Supervisory Commission's announcement on the handling of financial management services for "high-asset" customers in my country, as of the end of September this year, the number of "customers" with a net asset value of more than 100 million yuan in the banking industry had reached 32,326, with an annual growth rate of 83.87%; In terms of high-asset "management scale" (AUM), the amount reached 3.2383 trillion yuan, an annual increase of 70.63% over the same period last year. If this trend remains unchanged, my country's "Haoyeren" full-year management scale is expected to exceed 3.5 trillion yuan this year.

Taiwan's high-net-worth customer base and accumulated wealth continue to grow. Looking back on the past, the Financial Supervisory Commission launched the "New Wealth Management Plan" at the end of December 2019, also known as the "Comparable to Star Financial Management 2.0 Plan", and in August 2020 released the "Management Measures for Financial Products and Services Applicable to Banks Handling High-Asset Customers".

Officials said that as of the end of September 2026, 26 banks have been approved to handle high-asset business, and 25 banks have launched high-asset business, showing that market competition and business momentum continue to heat up.

Zhang Jiakui, deputy director of the Banking Bureau of the Financial Supervisory Commission, said that the number of high-asset customers or the scale of assets have increased significantly, reflecting that domestic banks are actively promoting related businesses and the investment demand of high-asset groups continues to increase. As of the end of September this year, 22 banks have been approved to launch high-asset businesses, indicating that market competition and business momentum continue to heat up.

Statistics from the Financial Supervisory Commission show that as of the end of September 2026, the number of high-asset customers of China National Bank reached 32,326, a monthly increase of 1,730, with an annual growth of 83.87%; the high-asset assets under management (AUM) were 3.2383 billion yuan, a monthly increase of 129.4 billion yuan, an increase of 70.63% over the same period last year; in other words, my country's rich and wealthy people have set a record in terms of "number" and "asset scale".

Secondly, further observing the asset allocation proportion of wealthy households, according to statistics, the proportion of "deposits" continued to drop to 39.3% at the end of September, which is also a new low since April 2022. The previous low was 38.6% in March 2022; the head of the National Bank of China analyzed that in the face of The financial market is volatile, and the investment layout of the "good wild people" rich people prefers cash; in other aspects, investment in "funds" increased to 17.6%, "bonds" fell to 14.8%, "insurance" increased to 13.6%, and overseas structured commodities dropped slightly to 8%.

Furthermore, when reviewing the high-asset business handled by my country's "securities firms", Huang Zhonghao, deputy director of the Securities and Futures Bureau, said that as of the end of September this year, a total of 10 securities firms had been approved to handle high-asset client business through different channels such as re-entrustment, wealth management and self-operation. Since the launch of this business, the cumulative number of high-asset clients has reached 2 , 190 people, with a cumulative transaction amount of 685.8 billion yuan; if compared with the 1,568 cumulative customers and a cumulative transaction amount of 384.7 billion yuan at the end of September 2025, the cumulative number of customers increased by 622, an increase of 40%, and the cumulative transaction amount increased by 301.1 billion yuan, an increase of 78%.

The Securities and Futures Bureau pointed out that observing the performance of securities firms, the current cumulative high-asset trading volume and cumulative number of customers of the three major securities firms are "SinoPac Securities" of 331.9 billion yuan, "Cathay Securities" of 134.2 billion yuan, and "Mega Securities" of 73 billion yuan. The remaining seven securities firms are 146.7 billion yuan, and the total number of securities firms is 685.8 billion yuan.

As for the current application and review status of securities companies and investment trusts entering the "Kaohsiung Zone", the Securities and Futures Bureau stated that in terms of "investment trusts and investment consulting companies", so far, 22 investment trusts and investment consultants have applied to the Association for trial business in the "Kaohsiung Zone". 20 have been approved and 2 are currently under review.

In terms of "Securities Industry", so far, 13 securities firms have applied to the Commission for trial business in the "Kaohsiung Zone", and all of them have been approved by the Financial Supervisory Commission.