Canton Fair Observation: Chinese ceramic companies rely on original designs to win overseas orders

China News Service, Guangzhou, October 25 (Reporter Sun Qiuxia) The second phase of the 140th Canton Fair is being held in Guangzhou. This issue focuses on the theme of "Quality Home Furnishings". There are about 11,000 exhibitors in the export exhibition. In the daily ceramics exhibition area, companies from Chaozhou, Dehua, Zibo and other production areas presented their latest design products, attracting overseas buyers to stop and negotiate.

With a complete industrial chain, mature process system and cost advantages, China has become a major exporter of ceramic products in the world. Currently, under the adjustment of the global trade pattern, China's ceramic exports are changing from simply "price competition" to "design competition". Design capabilities and market insights have increasingly become the key for leading companies to win overseas orders.

Chaozhou porcelain has diverse design styles and strong small-batch customization capabilities, making it an important source of tableware for hotels at home and abroad. At the Chaozhou Haiou Ceramics booth, tableware with different styles such as British, French, and Mediterranean styles are displayed in different areas.

"At this Canton Fair, about 80% of the new products brought by the company are developed based on past foreign trade experience and combined with AI and big data analysis." Zhang Zanrong, the person in charge of the Chaozhou Haiou Ceramics booth, said that in recent years, the company has designated the Middle East and other regions as blue ocean markets for mid-to-high-end tableware, and this Canton Fair has received many orders from this region.

Jiangsu Gaochun Ceramics brings bone china and stoneware designed for overseas markets. "Our bone china has always had stable orders in markets such as the Middle East, Central Asia and Russia," said Shi Dandan, the person in charge of the booth.

At the booth of Quanzhou Hongsheng Group, cookie jars and mugs shaped like Santa Claus and snowmen were particularly eye-catching. Tu Xuezhen, a staff member at the booth, said: "This is a series of theme products developed by the company specifically for Christmas. Hand-painting is our strength, which can make the product colors more vivid. Currently, the company has received orders from customers in Brazil, Chile, Portugal, the United Kingdom, Germany, Italy and other places."

Zina Hocker, an American buyer who is a frequent visitor to the Canton Fair, told reporters: "I like Chinese daily ceramics very much, especially kiln-turned glazes. The production and design of Chinese ceramics are very good, and the prices are affordable. I am a wholesaler, mainly supplying to stores across North America. I want to find some products with new ideas and new techniques at this Canton Fair."