China News Service, Yinchuan, September 3 (Reporter Li Peishan) On September 3, "Refreshing Northeastern Fujian and Minning Mountains and Seas" - the 2026 Northeastern Fujian Collaborative Development Zone cultural tourism promotion and exchange event was held in Yinchuan, Ningxia. The event takes the 30 years of cooperation between Fujian and Ningxia as an opportunity to bring the customs of the mountains and seas of Fujian into the fortress of Jiangnan through immersive performances, people's welfare, industry docking and other diversified forms.
On-site promotion meeting. Photo by China News Service reporter Li Peishan
The Northeastern Fujian region recommended this time covers the four cities of Fuzhou, Putian, Nanping, Ningde and Pingtan Comprehensive Experimental Zone. It is surrounded by mountain and sea scenery, thousand-year-old culture and unique folk customs. It is a highly representative cultural tourism golden area in Fujian. At the promotion meeting, Northeastern Fujian released 15 high-quality golden autumn travel routes, covering five major themes: mountain and sea photography, tea charm and health care, ancient house humanities, red study, and coastal self-driving. At the same time, the "four cities and one district" in northeastern Fujian have jointly launched a golden autumn benefit policy for Ningxia tourists. Full of benefits such as millions of cultural tourism consumption coupons, scenic spot ticket exemptions, cultural tourism annual card discounts, and expressway ticket stub discounts fully activate cross-regional cultural tourism consumption.
Citizens can experience "three hairpin" makeup on site. Photo provided by the organizer
The day's event innovatively adopted the "indoor special promotion + outdoor pop-up performance" model, integrating route release, intangible cultural heritage experience, cultural and creative exhibition and sales, and industry signing. The scene was very popular, and Fuzhou's traditional dressing technique of "three hairpins" with Fujian characteristics became the focus of the audience. The exquisite and simple silver hairpin makeup attracted citizens and tourists to queue up to experience it, and immersed themselves in the unique charm of Fujian's intangible cultural heritage skills. Northeastern Fujian's characteristic cultural and creative products and authentic local specialties were on display, allowing Ningxia people to get a close look at the fireworks in Fujian's streets.
Outdoor pop-up performance. Photo provided by the organizer
At the same time, the "Jasmine" and "Tea Picking Dance" featured flash mobs and jasmine tea art performances were staged in turn. The smart dances and sweet tea fragrance vividly interpreted Fujian's landscape tea culture and comprehensively displayed the vivid Fujian-style life, which received rave reviews from the audience.
This event has built a bridge for cooperation and exchange between Minning and Ningxia cultural tourism, and has enabled on-site negotiations between Northeastern Fujian and cultural tourism enterprises in Yinchuan and Guyuan, Ningxia. Representatives from some travel agencies in Minning and Ningxia completed the signing. The two parties will carry out in-depth cooperation in the open sharing of cultural tourism resources, development of cultural tourism industry, cultural and artistic exchanges, co-construction and sharing of public services, construction of tourist destinations and tourist sources, and cultivation of cultural tourism talents, so that the "love between mountains and seas" will continue to shine in the integration of culture and tourism. (over)
