Fan clubs of pop artists mobilize to reinforce Lula's presence on social media

In addition to sharing content produced by Lula's campaign, fan clubs create their own materials for dissemination on digital platforms. Among the publications are short videos and so-called "edits", montages made by fans that combine images, music and texts.

The movement seeks to reach young voters, where Lula has less power.

The blog heard from Breno Scarpate Hochileitner, 20, who is the administrator of "Katy Cats Updates", one of the portals participating in the movement.

According to him, the organization emerged spontaneously, without an initial call from Lula's campaign. According to Breno, the motivation is linked to defending the rights of minorities and culture.

"Hey, 'fandoms' of Brazil, I came to thank you for this movement that you are doing for our country and for democracy. We have 19 days to win these elections. Let's go, people, we are going to win these elections, I'm counting on you!", says the president.

"Fandoms" is the term used to designate communities of fans of a specific artist, group, work or cultural universe.

The community's proximity to the government is not new. In August, fan club administrators were invited to Palácio do Planalto for an event on measures against digital exchange and rules for the sale and transfer of tickets.

On that occasion, Lula signed a decree that established new rules for the sale and transfer of tickets, with measures to combat mass purchasing and speculative resale.

The text also determined the free distribution of water at large events and allowed the entry of bottles with drinking water.

The mobilization was also the target of criticism from the opposition. Elected federal deputy Lucas Pavanato (PL), one of the right-wing politicians with the greatest reach on the networks, stated that "gossip pages would be aligning their speech to attack the image of Flávio Bolsonaro and favor Lula".

In a post on social media, Pavanato questioned whether the organization could be compared to a "hate office" and asked whether there would be remuneration for the dissemination of this content.

Lula's campaign claims that the movement was organic and started from the profiles themselves.