Fast food in the mountains, the company that manages the facilities in Cortina is slowing down the project

After KFC's announcement of the opening of two venues in Cortina d'Ampezzo and Madonna di Campiglio the controversy does not stop. Ministers Lollobrigida and Mazzi also had doubts on the topic. Meanwhile, the Faloria Spa company explains: "Aesthetic interventions on the building have never been authorized, the refuge will remain as it is". KFC products, however, will be found on the ground floor of the structure, in the bar-cafeteria spaces

This fast food shouldn't be done. Or maybe the same will be done. But for the moment the KFC Group's announcement to open two restaurants in the mountains, one in Cortina and the other in Madonna di Campiglio, does not seem to have received too many favors. Minister Lollobrigida also spoke on the topic, explaining that "I am not prejudicially against innovations, but I believe that the mountain environment and what tourists look for in an experience among the peaks are poles apart from fast food culture". His words were echoed by those of Tourism Minister Mazzi: "I share Lollobrigida's position: mountains and fast food are poles apart. Certain decisions risk distorting the identity of our iconic places, making them the same as all the others".

Cortina Company: "No aesthetic intervention on the building"

Meanwhile, yesterday, Monday 9 November, the board of directors of Faloria Spa, the company that manages the plants and district in Cortina d'Ampezzo, met (precisely following the controversy). "The rendering relating to the customization of the external spaces of the Faloria Refuge - explains a note - was distributed without prior sharing and without any formal approval by the Board of Directors. Faloria Spa has never authorized aesthetic or architectural interventions on the building".

The CEO of Super G: "KFC products only at the bar-cafeteria"

The refuge, therefore, will maintain its current appearance, without "any customization of the external spaces". For the general manager of Faloria Spa Renzo Minella "the Faloria Refuge is a symbolic place, an integral part of the history and identity of the area. We have a duty to protect its architecture and its relationship with the landscape: there is no margin for ambiguity on this". KFC products, however, will be found on the ground floor of the refuge, in the spaces of the bar-cafeteria which, "only in the field of fast consumption products, will introduce 6 KFC products, maintaining a traditional and expanded proposal, as done previously", explains the CEO of Super G Andrea Baccuini.

A petition has also been launched

Meanwhile, the petition "Stop the opening of KFC in our mountains", launched on Change.org, exceeded 1000 signatures in two days. For Chiara Miglio, promoter of the signature collection, the face of the mountain risks changing. "The presence of multinationals in our mountains could distort a fragile economic ecosystem, threatening the small local businesses that have always preserved and narrated the authentic flavors of our territory - we read in the text of the petition - The refuges of our mountains are not simple structures, but points of meeting and cultural exchange".