外国游客在中国进行‘反向海淘’,购买智能穿戴、国潮服饰等日常消费品,这一趋势反映出中国制造、品牌与文化的综合实力提升,消费从文化纪念品转向生活方式,需配套服务体系升级以实现长期竞争力。
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过去中国游客海外购买奢侈品和电器,如今外国游客来华购买国产智能穿戴、国潮服饰等日常消费品,反映消费逻辑从文化纪念品转向生活方式。
“反向海淘”是一场世界对中国的认知升级(记者手记)
曾经,中国游客在日本排队抢购电饭煲、在法国扫货奢侈品是全球化消费的经典图景。如今,越来越多外国游客拖着空行李箱来华,将智能穿戴、国潮服饰、家居日用等日常消费品塞满行囊。这场“反向海淘”远非价差驱动的短期热潮,而是一次从“买特色符号”到“买生活方式”的消费跃迁,折射出中国制造、中国品牌与中国文化综合实力的厚积薄发。
购物清单的迭代是最直观的转型信号。过去,茶叶、丝绸、仿古摆件是外国游客的标配,消费逻辑停留在文化纪念品层面,本质是“到此一游”的打卡凭证。如今,折叠屏手机、人工智能眼镜、智能手环等科技潮品成为硬通货,国潮箱包、设计师服饰、潮玩手办收获大批拥趸,甚至家纺床品、智能小家电等日用品也跻身热销榜单。当外国游客将中国造产品穿在身上、融入日常,本质是把中国人的生活品质、审美趣味纳入自身生活体系,早已超越狭义的旅游购物范畴。
这种跃迁根植于中国制造与品牌长久以来的升级积累。过去中国依靠代工生产嵌入全球产业链,中国制造等同于物美价廉,长期缺席品牌、设计与标准定义的高附加值环节,商品走出国门却隐匿在海外品牌身后。经过持续研发投入与品牌建设,中国完整产业链的效率优势正转化为多维度产品力优势;中国品牌摆脱模仿路径,形成独立设计符号与审美体系,让海外消费者既认可品质硬实力,也认同文化软实力。
入境游客的代际切换与认知迭代,为消费逻辑的转变提供了客群基础。全球社交平台为年轻一代建立了立体认识中国的渠道,不少入境消费者来华前就已做好详尽的“种草攻略”,消费从随机偶遇转向目标采购。他们更看重产品的实用性、设计感与社交属性,让购物从观光附属品升级为旅行核心目的。
从“中国人出去买”到“外国人进来买”,这场消费转向本质是世界对中国认知的升级。它不是短暂流量红利,而是产业、品牌与文化共同作用的必然结果。也要看到,产品力只是上半场,服务体系、消费生态、信任机制的配套升级,才是下半场的核心竞争力。“购在中国”如何从一时热潮沉淀为长期的国家名片,还需打通从产品到体验、服务的全链条。
人民日报 郭博昊

Statistics from the central bank show that the central bank’s real estate lending concentration dropped to 34.44% in July 2026, a new low in the past 20 years. Experts pointed out that the correction of housing prices and the weakening of lending indicators have weakened the central bank's reasons for buying houses. It is reasonable to lift the second home loan restriction. If the housing market continues to correct, there is no room for the central bank to gradually relax credit controls.

The stock price of Taihong (8039) surged to a historical high of 364 yuan in August because PTFE material was expected to replace fiberglass cloth. However, market analysis pointed out that PTFE can only partially replace fiberglass cloth, and the consolidated revenue in August dropped both yearly and monthly. The stock price fell by more than 21% from the high point, and is currently trading at 285 yuan. Foreign investors have sold 11,400 pieces in the past five days.

Qibang (6147) benefited from the fermentation of the optical communications theme and a record high monthly revenue. The stock price soared 8.84% in early trading to stand at 203 yuan. As of 10:34 am, it was still up 6.43% to 198.5 yuan. Although the three major legal entities sold a total of more than 8,139 contracts yesterday, buying orders ignited and pushed the stock price to strengthen. The company's revenue in August was 2.619 billion yuan, a monthly increase of 3.84% and an annual increase of 43.61%. It has set a new single-month high for two consecutive months. The cumulative revenue in the first eight months was 17.529 billion yuan, an annual increase of 23.86%. Qibang has more than 30 optical communication projects in hand and is accelerating the layout of linear pluggable optics (LPO) technology. The legal person expects that the optical communication business will increase by 30% in the third quarter, optimizing the profit structure.

The stock price of Yujingguang (3406) rose after a shock in early trading today, breaking through the daily limit. At 10:20 am, it rose by 100 yuan to 1,110 yuan, a record high. Apple's upcoming press conference will drive an uptick in the supply chain. The company also announced that August revenue was 2.72 billion yuan, a double increase year-over-year. The cumulative revenue in the first eight months was 17 billion yuan, an annual increase of 12%, a new high for the same period in previous years. Foreign investors sold more than 188 contracts in the past two days, but dealers bought more than 28 contracts, and the three major legal entities sold more than 160 contracts in total. The company is actively developing new areas such as CPO, and its products have been sent for verification.
The Wall Street Journal reported that with the expansion of domestic tourism and the rapid development of inbound tourism, tourism is becoming an increasingly noteworthy growth point in the Chinese economy. The article pointed out that China is accelerating its move towards becoming a "tourism power". It is expected that the proportion of tourism-related revenue in GDP will increase from 4.8% in 2024 to 6.7% by 2030, and the market size will increase from approximately US$1 trillion in 2025 to approximately US$1.8 trillion. The growth of inbound tourism has benefited from the expansion of the visa-free policy. In the first half of 2026, nearly 23 million foreigners entered China, a year-on-year increase of 20%, of which more than three-quarters came through visa-free entry. The domestic tourism market is also huge. In the first half of the year, Chinese residents made nearly 3.5 billion domestic trips, a year-on-year increase of 5.4%.

Former Kaohsiung County Mayor Yang Qiuxing turned to the construction industry after retiring from politics in 2019 and founded Yuxing Construction. His construction project Yujing won the 32nd Architecture and Landscape Award. Yang Qiuxing personally accepted the award from Kaohsiung City Vice Mayor Lin Qinrong and said that building a house was more enjoyable than being a county magistrate.