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Back|Findeks starts the financial guidance era with its renewed face
Findeks starts the financial guidance era with its renewed face
NEWS
Habertürk Ekonomi·2 hours ago·Business·1 min read·🇹🇷Türkiye·

Findeks starts the financial guidance era with its renewed face

Findeks, launched by KKB in 2014, carries its 12-year development into a new era focused on financial guidance.

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  • KKB's platform Findeks has been renewed with a holistic approach focused on financial guidance.
  • While credit score inquiries and mobile traffic are increasing, personalized support is aimed with artificial intelligence integration.

AI-generated summary

Why It Matters

Findeks, founded by KKB in 2014, provides individuals with access to their financial data.

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Findeks, launched by KKB in 2014, carries its 12-year development into a new era. According to the statement made on the platform; financial guidance in the renewed Findeks experience; It is handled with a holistic approach, ranging from understanding the reasons for changes in credit scores, to tracking debt and limit changes in a timely manner, and enabling the user to more easily access the information and services they need.

Evaluating the transformation that Findeks has undergone, KKB Deputy General Manager of Digital Channels, Product and Project Management, Burcu Türkmen, said: "12 years ago, our main goal was to enable individuals to access their own financial data. Today, we see that this alone is not enough. The user no longer only wants to see his data; he also wants to know what this data means and what options he can consider to evaluate his financial situation more consciously. This is exactly why we renewed Findeks. 12 years ago, we opened financial data to the user; “Now we make that data meaningful and actionable for the user.”

Türkmen made the following evaluation regarding Findeks' future vision: "In the new Findeks, we see artificial intelligence as an important tool that will make our interaction with the user more personal and proactive. Our aim is to offer the user the support that suits his needs, whenever he needs it."

FINDEX WITH DATA

Findeks' new era transformation is built on the usage habits and digital growth that the brand has formed in 12 years. Findeks Credit Score, which was questioned 561 thousand times in 2015, exceeded 3.2 million inquiries in the first nine months of 2026, reaching approximately 5.7 times the total of 2015.

The relationship that users establish with Findeks continues to strengthen on digital channels. In the last 12-month period, Findeks Mobile traffic increased by 22 percent and web traffic increased by 62 percent compared to the previous 12-month period. In August 2026, the number of unique users on mobile increased by 76 percent compared to August 2025, and as of September 2026, 89 percent of Findeks Credit Score inquiries were made through the mobile channel. The total number of downloads of the Findeks Mobile Application reached 13.26 million.

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This article was originally published by Habertürk Ekonomi.

Quick Look

  • KKB's platform Findeks has been renewed with a holistic approach focused on financial guidance.
  • While credit score inquiries and mobile traffic are increasing, personalized support is aimed with artificial intelligence integration.

AI-generated summary

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2 hours ago
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