
Swiss regulator clears path for direct Bitcoin investment products for retail investors
The Swiss Financial Market Supervisory Authority (FINMA) has approved the country's first retail-accessible Bitcoin ETF that invests directly in the asset, citing growing market demand despite inherent volatility risks.
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FINMA previously authorized a fund for qualified investors in 2021. Switzerland is known for its crypto-friendly regulatory environment, including municipal adoption in Lugano.
The Swiss Financial Market Supervisory Authority (FINMA) approved what it said is the country’s first Bitcoin exchange-traded fund (ETF) that invests directly in Bitcoin and is accessible to retail investors.
The financial regulator’s Tuesday announcement cited a “growing interest” in cryptocurrency investments, particularly Bitcoin (BTC).
While no fund issuer was identified by the regulator, it said multiple providers have submitted or announced Bitcoin ETF applications.
SIX Swiss Exchange announced in August 2025 that iShares would begin trading a Bitcoin exchange-traded product, fully backed by BTC held in cold storage by Coinbase Custody International Limited.
The approval clears a significant regulatory hurdle for the launch of Switzerland’s first retail-accessible ETF that invests directly in Bitcoin. The announcement did not specify a launch date.
In 2021, FINMA first authorized a fund for qualified investors that invests primarily in a basket of cryptocurrencies. The regulator said it granted an exemption from standard risk-diversification requirements, citing Bitcoin’s “long trading history and a particularly high trading volume” compared with other digital assets.
Still, the regulator emphasized that BTC investments carry market risks, such as the possibility of the invested capital losing a significant amount of its value, citing the high volatility of cryptocurrencies.
Switzerland is regarded as one of the most crypto-friendly European countries. In 2023, the Swiss city of Lugano adopted Bitcoin and Tether USDt (USDT) payments for all municipal fees, one of the world’s first city administrations to do so.

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