
French football star loses endorsement deals with Mengniu, Eastroc Beverage, and Milkground amid backlash in China.
French football star Kylian Mbappe has been dropped by major Chinese brands including dairy giant Mengniu, Eastroc Beverage, and Milkground over an alleged offensive remark about China.
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Kylian Mbappe faced intense backlash in China following an alleged offensive remark.
French football superstar Kylian Mbappe has been dropped by a string of major Chinese brands including the dairy giant Mengniu, amid intense backlash over an alleged offensive remark about China.
“Mengniu firmly opposes and has zero tolerance for any words or actions that hurt the feelings of the Chinese people,” Mengniu said in a statement on Tuesday, as the firm announced it was immediately terminating “all partnerships” with Mbappe.
On the same day, China’s energy-drinks giant Eastroc Beverage and Milkground, a cheese maker controlled by Mengniu, also announced that they were cutting ties with Mbappe with immediate effect.
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