Reaction to Adidas advertisement featuring amputees in Gaza, harsh criticism from Javier Bardem

The advertisement made against the suffering of people struggling to survive in the Gaza Strip, thousands of whom were amputated, attracted great reaction. Following the boycott movement that spread all over the world, a statement was made on the social media account of "Adidas Arabia". In the post, it was stated that the brand "accepts the concerns expressed and takes the feedback seriously" and said, "We are aware that an image used in a recent event organized by the local team caused concerns and strong reactions. It was never our intention to offend anyone. We apologize to everyone affected." In the statement, it was stated that we will continue to listen, learn and work to reflect the inclusive values ​​adopted by the company. "We have a long-term commitment to the communities we serve across the Middle East. In addition to working with athletes, teams and sports communities across the region, we support people and communities in need through product donations." According to AA news, Adidas made a similar statement exclusively to the Times of Israel, but that news was not included on the home page of the site.

Reaction from Javier Bardem

Oscar-winning Spanish actor Javier Bardem also reacted harshly to Adidas. Encouraging his followers to join the boycott against the brand that propagates "genocidal Israel", Bardem said, "Adidas chose a man with blood on his hands."