Getir, in partnership with AppsFlyer and Google Ads, increased iOS application downloads by 4.1 times and reduced the cost of customer acquisition by 69 percent.
He shared the results of his strategic partnership with AppsFlyer and Google Ads. Thanks to the new data and association infrastructure developed, Getir increased its iOS application downloads on Google Ads by 4.1 times, while achieving a significant decrease of 69 percent in the cost of new user acquisition. This step, which aims to overcome the data blindness encountered in mobile marketing after Apple's privacy-focused updates, constitutes a critical turning point in the company's growth strategy in the iOS channel.
How was the Privacy and Data Blindness Barrier Overcome in the iOS Ecosystem?
The privacy frameworks and SKAdNetwork (SKAN) structure that Apple has integrated into the iOS ecosystem in recent years make direct conversion tracking in mobile application marketing very difficult. Delayed reporting cycles, limited data visibility, and duplicate data make it difficult for marketing teams to optimize their budgets in real time. In the delivery market where speed and operational efficiency directly determine profitability, Getir has introduced a new generation measurement structure that is fully compatible with privacy standards in order to safely scale expenditures.
In this regard, Google Ads' Integrated Conversion Measurement (ICM) solution was integrated into the system via AppsFlyer. This technical infrastructure, completed in a short period of approximately two weeks, went beyond the limited data provided by the SKAN framework alone and offered the Getir team an almost real-time and filtered analysis flow.
Gains of Partnership in Numbers
After switching to a data-based and daily optimization process, the concrete operational metrics brought by the campaigns are listed as follows:
4.1-fold Download Increase: iOS application downloads provided through Google Ads increased over 4-fold in a short time.
69% Cost Advantage: Cost per install and new customer acquisition (CAC) decreased by 69 percent.
Real-Time Decision Mechanism: Expenses are optimized instantly with daily analytics tracking instead of delayed and partial reports.
Single Source of Truth (SSOT): Thanks to AppsFlyer's SSOT solution, SKAN data is eliminated from duplicate records and combined on a single screen with deterministic association.
It is Possible to Protect User Privacy and Increase Performance
Getir Digital Marketing Director Eslem Diker Karatan points out that the biggest obstacle to profitable growth on the iOS side is the uncertainties in campaign optimization after privacy protocols. Stating the importance of accuracy, real-time data flow and strong data integrity, Karatan states that the new structure implemented provides direct confidence to his teams in budget management.
AppsFlyer Türkiye EMEA Sales Director Ece Stepien emphasizes that the results obtained show how the right attribution infrastructure and the right advertising platform come together, providing a scaling advantage in competitive sectors. This model, which enables performance tracking without compromising user privacy, is expected to form the basis for Getir to increase its budget share and growth investments in the iOS channel in the coming period.
