Giorgia Meloni has her name protected as a trademark
The Italian Prime Minister wants to protect herself from AI-generated deepfakes by registering an audio recording.
Quick Look
- Italian Prime Minister Giorgia Meloni has registered an audio recording of her name as a trademark with the EUIPO.
- The aim of the step is to protect against AI-generated voice fakes and deepfakes after manipulated images of her have already appeared.
AI-generated summary
Why It Matters
Meloni has previously been the target of AI-generated images and has publicly warned about the dangers of deepfakes.
“I am Giorgia Meloni”: The Italian Prime Minister has registered an audio recording of this quote with the European Union Intellectual Property Office (EUIPO). With the step, which was first announced on the website of the newspaper “La Repubblica”, the head of government wanted to protect herself from fake voice recordings by AI systems, it was said.
According to “La Repubblica”, the voice recording lasts just four seconds. Meloni therefore had the sentence “Io sono Giorgia Meloni” registered as a linguistic identifier. When heard repeatedly, the sentence is reminiscent of the sentence “I am Giorgia, I am a woman, I am a mother, I am Italian, I am a Christian,” which has become a kind of Meloni trademark over the years, the newspaper writes.
AI-generated photos of Meloni had already appeared. In the spring she went on the offensive and called for responsible behavior. There are various false images of her in circulation that are being passed off as real by “some zealous opponent,” she wrote on She can defend herself, but many others cannot. What happened to her today could happen to anyone tomorrow.
Open Questions
- Will registration with the EUIPO legally stand up against AI vote fraud?