Giorgia Meloni registers her voice as a trademark at the EUIPO to combat deepfakes

Four seconds in which it is said «I am Giorgia Meloni». The Prime Minister recorded the audio today, 5 October 2026, to be submitted for examination by the European Union Intellectual Property Office (Euipo). The latter will establish whether the audio can become a registered trademark and therefore protected from improper use with artificial intelligence tools and deepfakes. The application was presented through the MpmLegal law firm of Rome and a Marche company specialized in the protection of intellectual property and is now "under examination" - as can be seen from the Euipo website -.

If the registration request is accepted, Giorgia Meloni will have the right to take legal action in all European countries in the event of infringement or counterfeiting of its trademark. The Prime Minister will be authorized to force the withdrawal from trade of any illicit material, to request compensation for damages and to proceed with the penalty. The Italian Criminal Code provides for fines and even imprisonment as punishments applicable to the crime of trademark counterfeiting or alteration.

Giorgia Meloni is not the only one to have opted for this solution: the singer Giusy Ferreri and the voice actor Luca Ward also turned to the European Union Intellectual Property Office. The generation of fake content created with artificial intelligence and involving famous people is in fact becoming very popular on social media, with a very high production quality.