Gronchi, 'in 2025 tourists spent almost 57 billion in Italy in addition to travel'

"The tourist who comes to Italy is looking for something more than the beauty of our places, culture and gastronomy. We must know how to interpret this transformation, and the regeneration of the territories is the answer. Last year tourists spent around 56.7 billion euros in Italy, excluding travel: 24% in restaurants and 15% in shops. We must preserve the identity and uniqueness of our offer, because this is what makes Italy different from other destinations". The president of Confesercenti Nico Gronchi says this while speaking at the association's Forum in Piazza del Popolo in Rome which was also attended by the Minister of Tourism Gianmarco Mazzi.

"Tourism has long been one of the most powerful engines of the Italian economy, an industry made up of businesses that generate wealth and employment in the territories. But it is also a sector that needs to be accompanied in the challenges of the future", underlines the president of Assoturismo Confesercenti Vittorio Messina. "From the increase in energy costs to the global changes that are already reshaping the geography of tourist flows and the seasonality of presences, our businesses must face profound transformations. Adequate policies and tools are needed to support their competitiveness".