
From 14 to 16 October the fair will host 2,800 brands and 75 countries to discuss the future of tourism in 2030
AI-generated summary
Ttg Travel Experience and InOut are the main Italian fairs dedicated to tourism and hospitality, organized by Italian Exhibition Group.
Rimini returns to being the capital of tourism. From 14 to 16 October the fair opens its doors to the Ttg Travel Experience and InOut | The Hospitality Community, the two events for world tourism and hospitality of the Italian Exhibition Group (Ieg) which bring together destinations, tour operators, buyers, hotel chains, technology companies, designers and hospitality professionals.
The 63rd edition opens with 2,800 exhibiting brands, 1,000 buyers, 28 pavilions and 140,000 square meters of exhibition space and with an even wider international presence (30% of direct foreign exhibitors, 75 countries represented), thanks also to the entry of eleven new exhibiting countries: Czech Republic, Croatia, Cyprus, Moldova, Philippines, Colombia, Bahamas, Kyrgyzstan, Jordan, Georgia and Venezuela.
The opening ceremony will be held at 10.15 in the Main Arena - South Hall. Title of the Opening Ceremony "The Year to Exist. Tourism in 2030: spaces and times to be designed, lived and protected", in the name of Exist, the main theme of the 2026 edition.
On stage, after the Minister of Tourism Gianmarco Mazzi, the Tourism Councilor of the Emilia-Romagna Region Roberta Frisoni, the Mayor of Rimini Jamil Sadegholvaad and the President of the Italian Exhibition Group Maurizio Ermeti will speak.
Marco Cattaneo, director of National Geographic Italia, will introduce the discussion on tourism in 2030 with a speech dedicated to the theme of Exist.
Two hundred events, 9 thematic arenas and over 400 speakers mark the program of Ttg Travel Experience 2026, including institutional meetings, preview research and comparisons on the main changes that tourism is experiencing.
Among the novelties of the edition is the new format of the Ttg Star Award, the award dedicated to professionals who, within their companies, drive change through innovative ideas, products and solutions. Twelve candidates, divided into the Transport, Hospitality, Destination and Tour Operator categories, with the special recognition Tttg Star Exist.
The Ttg Next Startup Area hosts 40 startups in pavilion C3, including emerging companies and growing companies, with pitches, talks and meetings on artificial intelligence, automation, data, smart destinations and new business models.
The program already looks to 2027 with the five consumption trends of Travel & Hospitality Vision +27 by TTG, the first research on the Zero Click Economy, the studies by Politecnico di Milano, Confturismo-SWG, Isnart and Nexi and the new Report on Italian Tourism. There is also space for the new geographies of travel, with the Mediterranean, geopolitics, the climate and traveler safety among the most discussed topics.
Among the institutional events, the Path of Saint John Paul II will be presented on Thursday 15 October, a project shared between Italy and Poland with the participation of Minister Mazzi and the Polish Secretary of State Ireneusz Raś.
The 2026 edition of InOut | The Hospitality Community expands the story of hospitality with new initiatives dedicated to non-hotel, open air and design. Extra Hospitality makes its debut, with an area and an arena for hosts, managers and property managers, while Faita Agorà is born, a new space for discussion on open-air hospitality. Thinking Box is enriched with guided tours in the pavilions dedicated to materials, technologies and innovative solutions. Five exhibitions and installations span design, wellbeing and new ways of experiencing hospitality spaces: the new Sustainable & Inclusive Hospitality Design, dedicated to accessible, inclusive and sustainable environments; Hotel in Motion - Wellness Café 5.0; Vision Lab, in its fourth edition; Let's be too.gether, the immersive project by Simone Micheli; and I Want to Be, the artistic installation by Cinquerosso Arte inspired by the Exist theme.
AI outlook — possibilities, not facts
Presentation of the Way of Saint John Paul II on 15 October
Very likely · Within days

The president of Federalberghi, Bernabò Bocca, evaluates the trend of Italian tourism positively, reporting a growth in data thanks to the emergence of presences through the CIN. The challenges regarding illegal construction, tax pressure and redevelopment remain open.

At the Confesercenti Forum in Rome, Nico Gronchi and Vittorio Messina analyze the challenges of Italian tourism, underlining the importance of territorial regeneration and the need for support policies against rising costs and global changes.

In September, Italy recorded the highest OTA saturation index in Europe, surpassing France and Spain by more than ten points. Tourism Minister Gianmarco Mazzi highlights the record data and the positive impact of deseasonalization.

Autumn overtourism in Alto Adige sees a record influx of South Korean tourists, attracted by TV programs and social media in search of hidden gems, causing gatherings in small villages and along mountain paths.

The list of 146 companies benefiting from the Ministry of Tourism's 'Staff House' incentives has been published, a 120 million measure for accommodation for tourism workers.

The training ship Amerigo Vespucci arrived in Trieste for the conclusion of the 2026 World Tour and Campaign in North America, welcomed by a large audience at Molo Bersaglieri.